Marilyn Mead, Author at Winmo

Breaking News

Introducing Winmo Reveal: A Game-Changer in Identifying High-Intent Website Visitors

Winmo Reveal, a new feature available within the core Winmo platform, empowers businesses to transform website traffic into outreach-ready sales...

by Marilyn Mead

How Effective is Your Sales Strategy? Updated September 2024

At some point, we all grapple with sales stagnation. When sales and revenue start to plateau, it’s often because we...

Agency New Business

by Marilyn Mead

The Ultimate List of Agency Holding Companies & Their Affiliates

Updated September 2024: Navigating the advertising ecosystem is complicated. Agency-holding companies expand and acquire entities at a rapid pace. If...

Marketing Tech

by Marilyn Mead

Navigating the Martech Maze: 3 Key Questions Vendors Must Address in Their Pitch

The martech landscape continues to expand at a dizzying pace. If you’re like me, working with adtech and martech vendors...

by Marilyn Mead

Winmo Adds CTV Intelligence to Advertiser Database

According to eMarketer, US brands are set to spend over $28 billion on CTV this year, representing a third of...

Sales

by Marilyn Mead

2024 Holiday Ad Outlook (Plus Prospect List)

What key trends are shaping the 2024 holiday season, and how marketers approach it? In a year where lingering inflation...

Sales

by Marilyn Mead

The Winmo Guide to Sales Intelligence: Updated May 2024

The most successful salespeople research, monitor, and analyze their prospects’ pain points. Yet, gathering this information can take time, especially...

Breaking News

by Marilyn Mead

Winmo Partners with Contalto to Surface Branded Content Leads

Winmo has integrated select branded content insights from Contalto into its advertising database, unearthing opportunity in a fast-growing but often...

UK

by Marilyn Mead

Updated Nov 2024: Time Management Advice for Busy Sales Executives

When you are in a senior-level executive role, most of your day is spent putting out fires and managing interruptions...

Ad Sales

by Marilyn Mead

Brands Planning in Q4 2023: Prime Targets as Ad Revenue Rebounds

This just in: Magna Global revised its 2023 U.S. full year spend forecast upward for the first time in several...

Sales

by Marilyn Mead

Three Ways to Win More Sales with AI Personality Insights

While some sellers are finding that AI tools lower response rates and drive up spam warnings, Winmo users are taking...

Marketing

by Marilyn Mead

Updated July 2023: Winmo Adds Social Spending Across 5 Platforms (Interactive Tour)

In 2023, Winmo, the most widely used B2B sales intelligence tool for the advertising industry in the US and UK,...