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Ad Sales
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Top CMO Moves to Kickstart the Year
January is the month when the marketing world hits refresh, and no role shakes things up like a new CMO...
Ad Sales
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7 Sales Prospecting Trends Shaping Adtech and Martech
Sales prospecting in adtech and martech isn’t just evolving—it’s transforming. To thrive in 2025, sales professionals need more than just...
Sales
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25 New Business Statistics to Kick Off 2025
There seems to be a constant battle between “old school” methods and modern agility and adaptability in the sales world....
Sales
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Future Forward: Top Business Predictions for 2025
As 2025 approaches, the business landscape is poised for transformative changes driven by evolving consumer behavior, technological advancements, and global...
Marketing
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Black Friday 2024: What Worked and What Didn’t
Black Friday 2024 has come and gone, and the results are in: online shopping hit new heights, in-store traffic saw...
Agency New Business
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6 Freshly Funded Brands to Watch in Q4 2024
As the year winds down, Q4 becomes a critical time for brands to make strategic moves—and fresh funding can make...
Marketing Tech
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Updated November 2024: How to Approach Martech Landscape
Everyone loves having options — whether it’s choosing between brands of oat milk at the grocery store or sifting through...
Ad Sales
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Updated: The 13 Biggest Myths About Sales Prospecting
Still holding onto the idea that all prospects are the same or that cold calling is a thing of the...
Sponsorship
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Key NASCAR Sponsorship Trends for 2025
As NASCAR races into 2025, the sport continues to captivate some of the most loyal fans in the industry—an enthusiasm...
Agency New Business
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Biggest AOR Shifts Creating Opportunities for Sellers
As we head deeper into Q4 2024, a fresh wave of AOR shifts creates significant new business opportunities for sellers....
Sponsorship
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The State of NBA Sponsorships for the 2024-2025 Season
As the NBA tips off its 2024-2025 season, the sponsorship landscape is buzzing with innovation, digital integrations, and a renewed...
Events
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Maximizing Your Time at Industry Events: Tips for Advertising Week 2024
Industry events like Advertising Week 2024 are goldmines for sales professionals. They offer the chance to meet new prospects, connect...
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