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Marketing Tech
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Updated November 2024: How to Approach Martech Landscape
Everyone loves having options — whether it’s choosing between brands of oat milk at the grocery store or sifting through...
Ad Sales
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Updated: The 13 Biggest Myths About Sales Prospecting
Still holding onto the idea that all prospects are the same or that cold calling is a thing of the...
Sponsorship
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Key NASCAR Sponsorship Trends for 2025
As NASCAR races into 2025, the sport continues to captivate some of the most loyal fans in the industry—an enthusiasm...
Agency New Business
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Biggest AOR Shifts Creating Opportunities for Sellers
As we head deeper into Q4 2024, a fresh wave of AOR shifts creates significant new business opportunities for sellers....
Sponsorship
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The State of NBA Sponsorships for the 2024-2025 Season
As the NBA tips off its 2024-2025 season, the sponsorship landscape is buzzing with innovation, digital integrations, and a renewed...
Events
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Maximizing Your Time at Industry Events: Tips for Advertising Week 2024
Industry events like Advertising Week 2024 are goldmines for sales professionals. They offer the chance to meet new prospects, connect...
UK
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Top UK Brands Spending in Digital: Q4 2024
As we approach Q4 2024, brands across the UK are gearing up to make their mark in the digital landscape,...
Sponsorship
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5 Emerging Brands In the News: September 2024
In today’s fast-paced business landscape, staying ahead of emerging brands is critical for marketers and sales professionals looking to build...
Marketing Tech
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How to Use Marketing Automation to Warm Up Prospects
Fewer than 10% of UK companies are using marketing automation tools, which means there is a huge, untapped opportunity for your company.
Marketing
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Seven Cases for Video Advertising in 2024
If there’s one thing that hasn’t changed in digital marketing, it’s that video still reigns supreme. As we dive headfirst...
Sponsorship
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NFL Sponsorship Spenders In the News
The Kansas City Chiefs won Super Bowl LVIII against the San Francisco 49ers, securing their fourth NFL championship. As the...
Breaking News
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List Download: Back-to-School Brands Targeting Students and Parents
We may still be in the dog days of summer, but retailers are already shifting focus to back-to-school shopping, which...
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