Since the launch of Winmo Reveal, we’ve been flooded with interest and questions about website visitor identification, and how to maximize its potential.
One of the most common questions I hear is, “I have a live lead visiting my website, now what?” This is a crucial moment, and the steps you take next can make all the difference.
Before rolling Reveal website visitor identification tech out to our customers, we tested it extensively in-house. Below are the proven steps we followed to turn high-intent visitors into profitable conversations.
Timing is everything. As soon as you see a visitor in your Winmo dashboard, take immediate action. Within 24 hours, send a LinkedIn request to connect. You don’t even need to include a message right away—just getting the connection started will ensure you’re on their radar.
Once they accept your connection, it’s time to make the conversation more personal. Send both an email and a LinkedIn message, referencing something specific about their role, business, or industry. This could be something you noticed on their LinkedIn profile, a campaign they recently launched, or some category insight about their vertical. This extra effort shows you’re informed and interested, which builds credibility and rapport.
We did not mention we saw they were perusing our website. Why? Because “Hey, saw you were on our website!” feels creepy and might cause a prospect’s guard to go up. We found that simple, thoughtful outreach led to conversations where they said “It’s funny you should reach out, I was just researching Winmo.”
Here’s where Winmo Reveal gives you a competitive edge. Winmo’s Personality Insights feature helps you better understand what drives your prospects. By knowing whether they are detail-oriented or more focused on the big picture, you can customize your approach and speak directly to what motivates them. This personalized engagement can significantly increase your chances of having a memorable conversation.
One of the most important factors for success is staying consistent. Make it a habit to check Winmo Reveal regularly—daily, if possible. The more consistently you engage with new visitors, the more opportunities you’ll create. Building a pipeline takes persistence, but with consistent effort, it can grow exponentially.
By following these steps, Winmo Reveal becomes more than just a website visitor identifier—it becomes a powerful tool to supercharge your prospecting efforts. Our own use of this technology has ensured that potential leads don’t slip away, and we’ve been able to engage them while they’re interested (ideally, before they talk to competitors).
Explore how Winmo Reveal can enhance your approach and start converting your website traffic into valuable connections today.
