Super Bowl LIX Advertisers to Watch

The Super Bowl is more than just a football game—it’s an annual spectacle where brands go all in to grab the world’s attention. With a price tag north of $7 million for a 30-second ad slot, the stakes are higher than ever. But which brands are stepping onto the field for the 2025 Super Bowl broadcast, and why should this matter to sales professionals? Let’s break it down.

Winmo users: Check out the Super Bowl LIX Advertiser Report in WinmoEdge, including ad length, agency, and links to Edge leads.

1)  Tech titans are doubling down

This year, big names like Uber, Meta, and GoDaddy are taking center stage. With themes of innovation, AI integration, and connectivity, these tech giants are battling for dominance in consumer minds—and budgets. For example, Meta’s ad featuring Chris Pratt and Chris Hemsworth highlights the capabilities of Ray-Ban Meta Glasses, pushing the boundaries of wearable tech. Meanwhile, GoDaddy’s playful spot starring Walton Goggins showcases its commitment to supporting small businesses with its new Airo tool.

Why it matters: Their ad spend signals where these brands are focusing their growth efforts. Whether they’re promoting cloud solutions, new devices, or digital services, their campaigns could pave the way for emerging opportunities in industries like SaaS, e-commerce, and martech.

2)  Beverage wars heat up

PepsiCo and Coca-Cola are back with their iconic showdowns, but don’t sleep on Stella Artois, Budweiser, and Coors Light. Stella Artois continues to position itself as a premium choice for sophisticated gatherings, while Budweiser’s spot featuring the iconic Clydesdales drives home its legacy appeal. Coors Light’s quirky “Mondays Light” campaign, starring Timothy Simons, is sure to resonate with a younger audience.

Why it matters: Increased ad spend by beverage brands often correlates with spikes in promotional campaigns and sponsorship opportunities. If you’re targeting regional distributors, food service companies, or event marketing budgets, now’s the time to take action.

3)  First-time players enter the game

Every Super Bowl introduces us to new faces willing to spend big for their first 30-second shot at stardom. This year, several notable brands are making their Super Bowl debuts:

• Bosch: The German engineering giant is airing its first ad, a high-energy spot that positions the brand as a leader in innovation.
• Instacart: Featuring beloved mascots like the Pillsbury Doughboy and Old Spice Guy, the grocery delivery platform is making waves with its clever approach to sports marketing.
• Häagen-Dazs: Celebrating its 60th anniversary, the ice cream brand’s debut ad emphasizes indulgence and luxury.
• Duracell: Introducing its new character, the Duracell Scientist, this spot brings a fresh perspective to reliable energy solutions.

Why it matters: First-time advertisers often signal fast-growing companies with fresh budgets and a willingness to experiment. Whether you’re in sponsorship sales, martech, or partnership development, these newcomers represent untapped opportunities. Early outreach could position your business as a strategic partner during their growth trajectory.

4)  The return of fan favorites

Brands like Doritos, Mountain Dew, and TurboTax are back, bringing their signature flair to the big game. Doritos is reviving its “Crash the Super Bowl” contest, inviting fans to submit ideas for a chance to win $1 million. TurboTax’s 12th consecutive Super Bowl ad continues to target Gen Z with humor and relatability. Meanwhile, Booking.com is bringing wanderlust to the forefront with its fourth-quarter spot.

Why it matters: These consistent players provide insight into long-term marketing strategies. Their willingness to invest year after year demonstrates the importance of the Super Bowl as a platform for reinforcing brand equity.

Super Bowl advertising isn’t just about flashy commercials—it’s a map of where brands are investing their resources and attention.

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