While we don’t discriminate on the type of information we research and post (the only qualification is that it needs to create opportunities to make money), categories have naturally emerged. Check out four actionable insights categories from Winmo’s Scoops group, including real examples usually only available to our members. Then, keep scrolling to join and access this information every day.
Using the latest spend details from Adbeat available in Winmo, our team can identify spenders as they ramp up advertising. We outline which industries and advertisers are surging their ad spend to accommodate new consumer realities. Now’s the time to pivot focus and capitalize on the new ad opportunities.
CMOs have the highest turnover rate in the C-suite. In any economy, chief marketing officers must fight through ambiguity and financial limitations, but those stressors have only increased. In a 2019 report, Forrester said that, while “not foretelling an end to the CMO role, we do see a stage set for a desperate fight for survival.”
Shifts here can indicate the initiation of an agency review and is a prime opportunity to pitch a brand’s incoming CMO. In fact, a Winmo study shows that on average, a new AOR is typically named 6-18 months after the CMO is hired. With such a short turnaround, it’s crucial to time your new business outreach accordingly.
Findings from Edison Research‘s latest report, prove how important podcast advertising is in 2021:
This is a classic Charlie post. At least weekly, Charlie chooses a category like Home & Garden, Nonprofits, TV, CPG, or Software and breaks down the top 10 spenders. Each list includes the money they’ve invested (usually in digital advertising) coupled with the number of impressions received.
