Male Millennial Opps: Rivian raises biggest IPO of the year (Score 74)

Electric vehicle (EV) company Rivian recently raised around $12b through its IPO, making it the largest IPO of the year. This is at least partially due to the company's partnership with Amazon; Amazon invested capital in Rivian and pre-ordered 100k of its trucks. The IPO gives the company a significantly larger budget, so keep Rivian on your radar.

Rivian returned to digital advertising earlier in 2021 for the first time since 2019. Since then, Pathmatics reports the company has spent roughly $6.1k on digital ads and has earned ~2m digital impressions via desktop display (98%) and mobile display (2%) ads placed via Google AdX + AdSense onto stackoverflow.com.

Right now, Rivian seems to be particularly targeting men, especially male millennials. The company started producing and delivering its debut consumer EV, the R1T pickup, along with its R2S SUV, a few months ago, so I expect spend to remain high, especially now that the IPO has given Rivian a larger budget.

Agency & martech readers - Agency reviews sometimes come sometime after IPOs, so keep the company on your radar. It hasn't been long since it hired sales and marketing VP Laura Schwab, making reviews even likelier. Droga5 became Rivian's creative AOR in 2018.