Sales lead: This hire will likely lead to spend shifts & agency changes.  Discount Tire (DT) hired Jeffrey Lack as marketing SVP in September 2023. Lack most recently served as Rite Aid's marketing VP. He now leads all of DT's marketing operations. We told you about DT's new sports AOR in June.  Target demographic: Male millennials & Gen-Xers The company will likely: Keep ramping up digital spend Try new ad channels Build out its agency roster Broadcast insi...

Sales lead: Get in touch with the new CMO for specific details about her future plans.  Playa Bowls (PB) hired Nicolle DuBose as CMO in September 2023. DuBose joins from Schlotzsky's, where she served as VP and marketing head. She now leads all of PB's marketing operations. In other news: PB teamed up with USA Surfing as the Official Sponsor of USA Surfing's Prime Series and Championship. This is the second year PB has sponsored the event.  It is also the presenting s...

Sales lead: Reach out to offer ad space & agency services.  Visit Orlando (VO) named Kathy Brown marketing VP in October 2023. Brown most recently served as marketing & brand activation lead of J&J Learn at Johnson & Johnson. In her new role, Brown is responsible for domestic & international marketing strategy and campaign development. In other news: VO just launched its fall marketing campaign, which is scheduled to run through November. It is being supported through T...

Sales lead: This hire will affect the company's marketing strategy & may lead to agency appointments.  Tenable hired Meg O'Leary as CMO, effective October 2023. She is responsible for global marketing, brand awareness, messaging, go-to-market strategy, and demand generation.  O'Leary joins from Cybereason, where she held the same title. Target demographic: Businesses that need cybersecurity services  The company will likely: Continue increasing digital spend Try more...

Sales lead: Contact this company's DMs if you can help it promote the new restaurant concept.  Golden Corral (GC) is testing a new fast-casual style called Homeward Kitchen. The first location will open in December in Southern Pines, NC. The chain will test Homeward Kitchen in other locations later on.  It will offer dine-in, takeout, drive-thru, online, and third-party takeout ordering. GC's DMs hope this helps it attract younger consumers.  Target demographic: Millennials...

Sales lead: These additions will affect the company's marketing strategy & agency relationships.  Jack Link's (JL) recently brought in two marketing DMs.  Holly Lavallie joined as marketing SVP from Hormel Foods, where she served as marketing VP of Deli Solutions. Lori Davis joined as integrated marketing VP from Martin Williams, where she was president.  Target demographic: Male Gen-Z & Millennials The company will likely: Ramp ad spend back up Experiment with new a...

Sales lead: Contact the new CMO now to offer ad space & agency services.  Coalfire tapped Ashley Hart as CMO in October 2023. Hart spent the past year and a half as founder and CMO of Ashley Hart Marketing. Prior to that, she was corporate VP of digital marketing & brand at Microsoft.  In her new role, Hart manages brand, communications, and marketing.  Target demographic: Businesses that need cybersecurity services The company will likely: Significantly increase ad ...

Sales lead: Reach out now to participate in the media review.  Zaxby's recently put its media account up for review. Empower won the account about a year ago.  It was responsible for local and national media planning/buying.  The Burnett Collective is handling the review for Zaxby's. Target demographic: Gen-Z & millennials with a male skew The company will likely: Revise media strategy Continue moving ad dollars from TV to digital Make additional agency changes ...

Sales lead: Keep an eye on this company so that you can reach out as soon as it names a replacement.  Cybereason recently lost its CMO of about three years, Meg O'Leary. O'Leary is now the CMO of Tenable. We will be sure to update you as soon as the company names a replacement. Target demographic: Businesses that need cybersecurity services Once it hires a new CMO, the company will likely: Ramp ad spend back up Experiment with new ad channels Seek agency assistance...

Sales lead: Contact the organization's DMs to offer ad space & inquire about other agency work.  Boston Symphony Orchestra (BSO) named Allen & Gerritsen media AOR in October 2023. The agency is tasked with raising awareness through traditional and digital platforms.  In other news: BSO promoted Jesse Needleman to marketing, sales, & communication VP in September 2023. He joined the company in 2020 as senior marketing director. Prior to that, Needleman was the AVP & mark...