Male Gen-X, Millennial Media Opps: Bridgestone Americas hires CMO amid spend increases (Score 53)
Jul 15, 2021

Bridgestone Americas (BA) is hiring Sara Correa as CMO, effective July 26th. Correa most recently served as VP and segment CMO of TE Connectivity. She is replacing incumbent of about 10 years Philip Dobbs. In her new role, Correa will be responsible for all marketing for Bridgestone and Firestone. This includes corporate communications, research, engagement, events, brand and digital marketing. Keep an eye on this company as this hire could lead to agency reviews, as well as new marketing str...

B2B, Digital Opps: IDIQ taps CMO amid spend decreases (Score 50)
Jul 15, 2021

IDIQ, an identify theft protection and credit monitoring company, named Robert Rausch CMO, effective May 2021. Rausch joins from Guitar Center, where he served as marketing VP for about two years. In his new role, Rausch will be tasked with finding new customers, improving retention, and marketing campaigns. This hire will affect the company's marketing strategy and could lead to agency appointments.  According to Pathmatics, IDIQ earned 6.4m impressions YTD through desktop display ads (92...

Female Media Opps: Sprinkles taps CMO (Score 65)
Jul 15, 2021

Sprinkles, not Angela's cat but the baked goods brand and bakery chain, named Michelle Wong as CMO in June 2021. Wong joined the company in March 2021 as interim marketing and sales VP, having previously been the president and managing partner at creative ad agency Dailey. This is the first time Sprinkles has had a CMO since Jennifer Warren departed in 2018. Sprinkles primarily operates online via nationwide shipping and local pickup/delivery. It may invest in localized advertising in area...

Gen-Z, Millennial Momvertising Opps: McCain Foods launches campaign amid skyrocketing digital spend
Jul 15, 2021

Shortly after hiring marketing VP Tracy Hostetler in March, McCain Foods is experiencing such a comeback that it's celebrating with a new campaign. This is the company's first commercial effort and marks a shift from sales to service in marketing. Each spot has rolled out across the McCain website, Facebook and Instagram. Considering this reliance on paid social channels, I suggest sellers able to get this restaurant in front of Gen-Z should get in touch soon to secure last-minute ad dollars....

Gen-Z, Millennial Momvertising Opps: ConAgra continues increasing digital spend significantly (Score 44)
Jul 15, 2021

ConAgra supported the Q1 2021 launch of Birds Eye breaded veggies with a robust new campaign that included digital, social and TV advertising. The company will continue making investments in "thoughtful marketing campaigns," as specified by execs in its latest earnings call., which means its spend will continue rising. View iSpot's approximations of recent national TV spend for each of ConAgra's top brands here. According to Pathmatics, the company (and its all subsidiaries) has spent r...

Male Media Opps: LL Cool J's Rock the Bells adds to marketing team, raises funding round (Score 55)
Jul 15, 2021

Rock the Bells, the D2C content, commerce and experiences company owned by LL Cool J, hired social media and digital marketing activation lead Lainney Dizon and social media and digital marketing director Mary Almonte in May 2021. Dizon joined from Rostrum Records where as director of digital and social marketing director, her responsibilities included marketing strategy and media campaigns. Almonte most recently served as the director of corporate partnerships at Staten Island and has taught...

Digital Momvertising Opps: Save-A-Lot plans to remodel its stores as it increased digital spend (Score 47)
Jul 15, 2021

Save-A-Lot announced it plans to remodel all 1k locations by 2024, with hopes of finishing about a third in 2021. The new stores will have a more modern design with wider aisles, better lighting and offer will more local products. The company also released its first creative work from its new AOR VIA earlier this summer. The "99 Days of Summer" campaign will run through September. You can try offering last-minute campaign ad space.  Per Pathmatics, Save-A-Lot earned 897.5m impressions YTD ...

Gen-Z, Millennial Media Opps: Levi Strauss experiences high ROI from recent campaign (Score 74)
Jul 15, 2021

According to execs in its latest earnings call, Levi Strauss (LS) launched a multi-platform global marketing campaign, "Buy Better, Wear Longer," in April 2021 (see video above). The campaign teamed up with influencers such as Jaden Smith, Emma Chamberlain and Marcus Rashford. Reaction to the effort has reportedly "been overwhelming positive," having generated notable growth in the company's average daily social media brand consideration. To further elevate its brand, LS will continue increas...

Female Gen-Z, Millennial Opps: Lipton launches new campaign amid spend increases
Jul 15, 2021

Alright, here's the tea, folks. Lipton Tea recently featured T-Pain in a new campaign designed to help support Black-owned restaurants. Made by Ten35, the campaign is designed to reach Southern and African-American audiences. Sellers should get in touch soon to secure last-minute ad dollars for this initiative. According to iSpot, Lipton has allocated roughly $8m toward national TV YTD, up 36% from the roughly $5.9m it had allocated by this point of 2020. The brand ended up allocating roug...

Campaign Imminent: Valdo appoints new PR AOR
Jul 15, 2021

Winery Valdo tapped Colangelo & Partners as its new AOR to develop and execute a comprehensive communications strategy to advertise its sparkling wines to key media, trade and consumer stakeholders. An upcoming campaign will reportedly grow and leverage Valdo's US brand awareness. Sellers should contact sooner rather than later to secure last-minute ad dollars for the new campaign. Agency & martech readers - Since PR shifts often precede additional agency reviews, get in touch soon to s...