BIPOC Female Opps: Kinlo launches new products, first campaign
Dec 21, 2021

Kinlo recently debuted a new branding campaign. Developed by agency partner Kin, "The Way We Glow" promotes conversations about the importance of sunscreen for people with melanated skin. It advertises Kinlo's plant-based face and body oils launched, which on December 15 and are largely advertised as designed for women. The company was made by tennis star Naomi Osaka, who is featured in Kilo's ad along with other fitness enthusiasts. Sellers should get in touch soon to secure potential ad dol...

Millennial Media Opps: Lay's launches potato vodka, significantly increases digital spend
Dec 21, 2021

To celebrate the winter holidays, Lay's made its foray into the specialty liquor world with the debut of a new potato vodka. It sold out online within a day. According to Frito-Lay senior marketing director Melissa Mirando, this launch is an initiative to provide customers with "new and innovative ways to bring joy and fun." Sellers should avoid being Lay-zy (I tried) here; contact soon to see what plans Lay's has to promote this new product. Apparently, most Americans are planning on indu...

Connecticut Office of Tourism debuts winter campaign (Score 18)
Dec 21, 2021

Connecticut Office of Tourism (COT) kicked off its "The State I'm In" campaign in December 2021. It is set ro run through March 31, 2022, and will be supported by two TV spots that will air during popular events like New Year's Eve specials, the Super Bowl and the Academy Awards. It will also be supported by OOH and social media ads. COT reportedly plans on spending about $1m on this push. We told you about its fall and summer campaigns as well.  Per Pathmatics, COT earned 169.6m impressio...

Millennial, Gen-X Opps: Lion's Den launches holiday campaign as spent skyrockets
Dec 21, 2021

Lion’s Den (LD) recently launched a seasonal campaign showing that no one is too old for toys; adults need them, too. Made by agency Fancy and dubbed "Holiday Vibes," the ad is part of the personal pleasure brand's ongoing campaign narrative, "Do It. Every Day." This campaign has included two prior spots and will likely continue seeing ad launches throughout the coming months. Sellers should get in touch soon to secure last-minute ad dollars. According to Adbeat, LD has spent around $997.3...

Male Media Opps: Puma promotes new shoe with digital OOH campaign
Dec 21, 2021

Puma recently debuted a new signature sneaker, along with an AR-infused OOH campaign. Developed by Talon America and Havas Media, the digital OOH campaign promotes NBA star and Rookie of the Year LaMelo Ball's first Puma signature basketball sneaker. The campaign's AR experiences are on JCDecaux digital bus shelters in NYC and laser projections in Charlottte, NC, executed by National Experiential. Grand Visual, Talon's digital OOH creative and production agency, and Puma creative agency Nowad...

Accounts on the Move Recap: Week of December 13
Dec 20, 2021

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  Please save this page if you would like to return to it quickly. It can also be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  Access the list of account shifts from this week here. As ever, you can se...

Decision Makers on the Move Recap: Week of December 13
Dec 20, 2021

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  Please save this post if you would like to return to it quickly via mobile or d...

Millennial Media Opps: UNC Charlotte launches new campaign
Dec 20, 2021

UNC Charlotte recently launched "Fearlessly Shaping What's Next," in which it promotes the in-person classes that just finished their first post-COVID semester. Created by agency Fuseideas, this ad features a new, internally designed logo. It reportedly rolled out across all channels. Jennifer Matz, the University's content and brand execution, mentioned that the goal for this campaign is to attract a a notably large amount of potential new students since people are more eager than ever to...

Parents Media Opps: Big Blue Swim School promotes CMO as spend picks back up (Score 63)
Dec 20, 2021

Big Blue Swim School (BBSS) named Brooke Mallick as its seemingly first CMO earlier this year. Mallick joined the company in January 2019 as marketing VP after having served in several marketing and innovation roles at PepsiCo. Since Mallick joined, BBSS has grown to 10 open locations and 161 units sold so far. He will have an even greater say over the company's spend and agency relationships, so keep BBSS on your radar. The company is looking to open more locations to teach more kids safe...

Male Gen-Z Opps: DoorDash promotes first-ever CMO amid increases in spend (Score 56)
Dec 20, 2021

DoorDash recently promoted Kofi Amoo-Gottfried to the newly-created CMO role. Amoo-Gottfried joined the company as marketing VP in May 2019; in this prior position, he handled brand, partner and product marketing, along with creative, insights, integrated marketing strategy and ops, international marketing, growth marketing and retention marketing. He led DoorDash's first integrated in 2019 and led its first Super Bowl in 2019. Since then, Amoo-Gottfried has played a key role in shaping how t...