Sales lead: Reach out now to offer ad space & agency assistance.  Mercury Financial (MF) hired Colin McCracken as CMO, effective August 2023. McCracken most recently served as CMO of Snap Finance.  He is now responsible for building brand awareness and all other marketing duties. Target demographic: Millennials The company will likely: Significantly increase ad spend Diversify digital ad placement Seek agency assistance Digital and social insights (digital ad ...

Sales Lead: Get in touch now to score some of these extra campaign ad dollars.  Ore-Ida just kicked off "Deliciously Predictable," the brand's first campaign since 2018. The brand also announced it will roll out revamped packaging and new logos in 2024.  It will be supported across social, digital, CTV, YouTube, and OOH.  Target demographic: Gen-X & millennial parents The brand will likely: Significantly increase ad spend Ramp up promotional activity Seek new agenc...

Sales lead: This could lead to spend shifts & agency reviews, so keep an eye on this company.  Blue Apron (BA) has been acquired by Wonder Group. The deal is reportedly worth $103M and will close in Q4. BA will continue its normal operations and its products will remain the same. Target demographic: Millennial moms The company will likely: Ramp ad spend back up Try new marketing strategies Review the current agency roster/seek additional assistance Broadcast i...

Sales lead: The acquisition may lead spend shits & agency appointments.  Sahale Snacks has been acquired by Second Nature Brands. The company purchased Sahale from J.M. Smucker for a reported $34m.  The transactions includes all of Sahale's trademarks, a manufacturing facility, and about 100 employees.  Target demographic: Gen-X & millennials The brand will likely: Seek agency partners Ramp ad spend back up Try new ad channels Digital and social insights (digi...

Sales lead: Get in touch if you can help this company appeal to Gen-Zers.  Fruit of the Loom (FL) brought back the "Fruit People" for a new TikTok content series. The "Fruit Guys" originally appeared in FL's TV ads in the 1970s, but the company changed the name to be gender inclusive.  The videos roll out on Instagram Reels later on. This is part of the company's strategy to reach Gen-Z on social media. Target demographic: Gen-Z The company will likely:  Ramp up digi...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales lead: The creative appointment & campaign launch signal the company will increase ad spend over the coming months.  Eventbrite just kicked off the first campaign from its new creative AOR, Mojo Supermarket. The push will be supported across digital and social media. It is encouraging people to get back out and attend events following the pandemic.  Target demographic: Businesses & consumers that need event planning services The company will likely: Keep ramping u...

Sales lead: Get in touch to offer ad space & agency assistance.  Ancestry appointed Publicis Vita as its global media AOR. The agency will handle global media strategy, planning, partnerships, and buying. Medialink handled the review, which replaced incumbent shop OMD. In other news:  Ancestry just launched a campaign called "It's a Family Thing." The push includes multiple spots that will be supported across Hulu, YouTube, ABC, NBC, CNN, Peacock, and Eye!.  Ancestry'...

Sales lead: Reach out now to score some of these extra campaign ad dollars.  North Shore Bank (NSB) just named Laughlin Constable its creative & media AOR. NSB has been using the agency for PR for over 20 years. The agency has already launched a campaign called "Bank Your Best Life." The details regarding the campaign are sparse, but it is digitally based.  Target demographic: Gen-Xers & millennials The company will likely: Increase ad spend over the next several mon...