Eventbrite taps creative AOR, launches ad campaign (Score 32)
Sales lead: The creative appointment & campaign launch signal the company will increase ad spend over the coming months.
- Eventbrite just kicked off the first campaign from its new creative AOR, Mojo Supermarket.
- The push will be supported across digital and social media.
- It is encouraging people to get back out and attend events following the pandemic.
Target demographic: Businesses & consumers that need event planning services
The company will likely:
- Keep ramping up digital spend
- Build out its agency roster
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Eventbrite spent around $6.9m on digital display ads YTD, a 60% increase from $4.3m spent in this channel during the same time period of 2022.
- YTD data: 891.4m impressions via desktop display (32%), Instagram (27%), Facebook (24%), mobile display (10%), and YouTube (6%).
- 2021-2022 spend: Full-year spend increased by 18% from $4.9m in 2021 to $5.8m in 2022.
- Ad location: It placed 99% of these ads directly onto sites such as instagram.com, facebook.com, latimes.com, youtube.com, and sandiegouniontribune.com. It placed 1% of these ads indirectly through Google AdX+AdSense onto sites such as latimes.com, youtube.com, foodandwine.com, dailymemphian.com, and answers.com.
Additional channel insights
- Top podcasts sponsored: The John Batchelor Show, The Breakfast Club, The Tim Ferriss Show, and The Daily Beans.
Agency analysis:
- Opportunity: Agency reviews tend to follow one another, so reach out now to be top-of-mind.
- Current roster:
- Mojo Supermarket: creative AOR
Insight Sources: Digital spend insights estimated by Pathmatics; podcast insights estimated by Podchaser.