North Shore Bank expands AOR's remit, launches digital campaign (Score 23)
Sales lead: Reach out now to score some of these extra campaign ad dollars. .png)
- North Shore Bank (NSB) just named Laughlin Constable its creative & media AOR.
- NSB has been using the agency for PR for over 20 years.
- The agency has already launched a campaign called "Bank Your Best Life."
- The details regarding the campaign are sparse, but it is digitally based.
Target demographic: Gen-Xers & millennials
The company will likely:
- Increase ad spend over the next several months
- Revise creative & media strategy
- Seek additional agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: NSB spent about $173.5k on digital display ads YTD, down 35% from $267k spent in this channel during the same time period of 2022.
- YTD data: 39.8m impressions via Facebook (41%), desktop display (26%), mobile display (19%), Instagram (13%), and YouTube (1%).
- 2021-2022 spend: Full-year spend fell 37% from $570.3k in 2021 to $360.2k in 2022.
- Ad location: It placed 55% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, and wklh.com. It placed 45% of these ads indirectly through Criteo onto sites such as accuweather.com, myfitnesspal.com, allmusic.com, weather.com, and sears.com.
Agency analysis:
- Opportunity: I recommend offering digital or social media assistance.
- Current roster:
- Laughlin Constable: PR, creative, & media AOR
Insight Sources: Digital spend insights estimated by Pathmatics.
