Sales Lead: Patrick Ta Beauty, LLC (PTB), a beauty brand created by celebrity makeup artist Patrick Ta, named Kimberly Villatoro as its CEO in January 2023. Before her most recent stint as the VP and GM at Smashbox & Glamglow, Villatoro handled Smashbox's brand strategy and operations as its NA marketing VP. Now, Vilatoro will lead PTB's rapid growth plans. She succeeds Avo Minasyan, the former CEO who helped launch PTB and will now shift into the position of board chairman. The ...

Sales Lead: Suzanne Cohen became the CMO of home furnishings company Kravet in April 2023. She joined from Ironman, where she served in the same role. Cohen will now spearhead Kravet's marketing team handling things such as brand strategy, digital performance, licensing initiatives, and customer engagement. She will specifically focus on customer inspiration and new business opportunity pursuit. At Kravet, Cohen succeeds Kim Fasting Berg, who stepped down as its CMO in November 20...

Sales lead: Reach out to offer ad space & agency assistance. Bermuda Tourism (BT) selected BerlinRosen as its NA PR & advertising AOR.  The agency will handle earned media, influencers, advertising, digital, branding, campaigns, and design.  The partnership is set for three years.  This appointment follows Bermuda lifting Covid-19 travel restrictions last November.  Target demographic: Gen-Xers The company will likely: Ramp up ad spend Release new creative work/lau...

Sales lead: Reach out to offer agency assistance & ad space.  TaxCloud recently scored $20m in new funding during a growth equity round. The company will use these funds for marketing, growth, and new products.  Camber Partners led the investment round. Recent hires: Nate Gilmore joined the company as CEO in December 2022. Gilmore most recently served as CMO of PandaDoc. Mariana Ruiz joined the company as marketing manager in February 2023. Ruiz most r...

Media Sales Lead: Milk Processors Education Program (MilkPEP) launched a fake brand called "Wood Milk" as part of its newest ad campaign. Aubrey Plaza stars in multiple video ads announcing the fake brand. The organization went as far as creating Wood Milk Facebook, Twitter, Instagram, TikTok, and YouTube accounts. It will support the campaign across broadcast, social media, and OOH. MilkPEP's creative AOR, Gale, created the push.  Key Lead Takeaways: Reach out now to offer last-minute cam...

Sales lead: These leadership shifts will affect the company's marketing strategy & agency roster.  The Body Shop (TBS) recently promoted Jordan Searle to NA president.  Searle joined the company in 2021 as NA omnichannel VP. He is now responsible for marketing, eCommerce, retail, wholesale, and distribution. The company also announced its CEO, David Boynton, is leaving the company after about five years.  Ian Bickley, former president of Tapestry, is taking over as ...