Garage Living appoints US PR AOR (Score 13)

Sales lead: Contact this company's DMs if you can help it build its presence in the US. 

• Garage Living (GL) tapped Axia as its US PR AOR in April 2023.
• The agency will handle media relations, messaging, and tactics. 
• Axia will also focus on building brand awareness and increasing engagement in the US. 

Target demographic: Gen-X & millennial homeowners

The company will likely:

• Continue ramping up digital spend
• Increase promotional activity
• Build out the agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: GL spent about $11.1k on digital display ads YTD, more than double the $5k spent in this channel during the same time period of 2022. 
• YTD data: 814.3k impressions via YouTube (94%) and Instagram (6%). 
• 2021-2022 spend: Full-year spend jumped from $1.8k in 2021 to $67.1k in 2022. 
• Ad location: It placed 100% of these ads directly onto youtube.com and instagram.com. 

Agency analysis:

• Opportunity: PR appointments commonly precede additional agency hires, so reach out now to be top-of-mind. 
• Current roster:
  • Axia: US PR AOR

Insight Sources: Digital spend insights estimated by Pathmatics.