Target demographic: Gen-X men
The company will likely:
- Ramp up ad spend
- Invest in new ad channels
- Outsource some marketing duties to agency partners
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: BRCC spent around $7.3k on national TV ads YTD after spending only $700 in this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend plummeted from $493.8k in 2021 to $60.5k in 2022.
- Ad programming: It placed ads during programming such as Law & Order: Special Victims Unit, Alabama Bass Trail, and Coming Home: Colombia.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: BRCC spent about $1.6m on digital display ads YTD, a 45% increase from $1.1m spent in this channel during the same time period of 2022.
- YTD data: 209m impressions via Facebook (90%), Instagram (9%), desktop display (1%), and mobile display (1%).
- 2021-2022 spend: Full-year spend fell 29% from $9.6m in 2021 to $6.8m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, dallascowboys.com, dailywire.com, and nbcdandiego.com.
Additional channel insights
- Top podcasts sponsored: The Ben Shapiro Show, The Matt Walsh Show, Morning Wire, and The Charlie Kirk Show.
Agency analysis:
- Opportunity: Reach out now because CMO hires are the number one sign of potential agency appointments.
- BRCC does not work with any agencies at this time to the best of my knowledge.
Insight Sources: Broadcast insights estimated by iSpot; digital spend insights estimated by Pathmatics; podcast data estimated by Podchaser.
