B2B Opps: Front in search of new CMO (Score 39)
Sales Lead: Front is looking for a new, well, marketing frontman since Jon Borgese departed in February 2023.
- Borgese joined the company in September 2021 as its global marketing SVP and now serves as the CMO at Showpad.
- This departure closely follows a June 2022 Series D funding round, which raised $65m.
- So far, Front has raised $203.6m in funding.
- The company will likely:
- Need additional marketing assistance in his absence
- Implement strategy shifts
- Return to higher spend
- Seek new agency partners, especially if and when it appoints a new top marketer.
- Target demographic:
- Business DMs
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Front has spent approximately $23.8k on digital ads, less than a quarter of the approximately $104.3k spent within the same 2022 timeframe.
- YTD data: The company has earned ~3.2m digital impressions YTD, 45% via YouTube ads, 45% via desktop display, and 10% via Facebook ads.
- Front has placed most of this year's desktop display ads site direct onto destinations such as looper.com (15%), vox.com, gizmodo.com, britannica.com, and usta.com.
- Last year: In 2022, the company spent roughly $216.2k on this channel, around triple the roughly $67.7k spent in 2021.
- Additional channel insights
- The company utilizes Google Ads along with Facebook and online video (via Youtube.com and Youtube Android) ads.
Additional agency insights:
- Opportunity: Get in touch soon to be top-of-mind in case a new top marketer conducts agency reviews.
- Current agency roster:
- No current agency relationships yet confirmed
Insight Sources: Funding insights by Crunchbase; digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix.