B2B Opps: Showpad taps new CMO (Score 55)
Sales Lead: In February 2023, Jon Borgese became the CMO at Showpad.
- Borgese joined from Front, where he was the marketing frontman (global marketing SVP).
- He seems to be Showpad's first CMO since Theresa O'Neil's departure in November 2019.
- The company will likely:
- Shift strategy
- Return to higher spend
- Seek new agency partners
- Target demographic:
- Business DMs
Additional recent leadership shifts:
- The past year's hires also include Melissa Holdgate, who joined Showpad in September 2022 as its global partner marketing manager.
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Showpad has spent approximately $1.3k on digital ads, a significant decrease from the approximately $83.4k spent by this point in 2022.
- YTD data: The company has earned around 172.7k digital impressions YTD via Facebook ads.
- Last year: In 2022, Showpad spent roughly $120.1k on digital ads, another significant decrease from the roughly $656.5k spent in 2021.
- Additional channel insights
- The company invests in experiential events such as the Showfest, as you can tell by the video above.
Additional agency insights:
- Opportunity: Since agency reviews often follow CMO hires, reach out soon to get on Borgese's radar.
- Current agency roster:
- No current agency relationships yet confirmed
Insight Sources: Digital spend insights estimated by Pathmatics.