Go Mortgage taps second CMO in a year (Score 71)

Sales Lead: Jessica Manna became the new CMO at GO Mortgage (GM) in April 2023.

• She now oversees all marketing strategies and initiatives, which include areas such as digital marketing, brand positioning, and messaging.
• Manna joined from Fairway Independent Mortgage, where she was the president of digital strategy and innovation.
• With more than 20 years of mortgage marketing and branding expertise, she will now focus on promoting GM's brand and driving business growth.
• Manna succeeds Bev Thorne, who was only GM's CMO for seven months.
• The company will likely:
  • Implement strategy shifts
  • Ramp up marketing efforts
  • Conduct agency reviews
• Target demographic: 
  • A wide target demographic ranging from Gen-Z through Gen-X
  • Specifically, homeowners-to-be

Additional spending insights:

• None of our resources yet reflect recent spend for GM, but its advertising efforts will likely ramp up under its new CMO.

Additional agency insights:

• Opportunity: Get on this newly appointed CMO's radar soon to see if GM seeks new agency partners under her leadership.
• Current agency roster:
  • ​​​​​​​No current agency relationships yet confirmed​​​​​​​