Digital B2B Opps: Chargebee promotes marketing chief (Score 51)
Sales lead: This promotion will affect the company's marketing strategy & may lead to agency hires. 
- Chargebee promoted Guy Marion to CMO, effective April 2023.
- Marion was the founder and CEO of Brightback, which was acquired by Chargebee in 2022.
- He was named GM of Chargebee Retention following the acquisition.
Target demographic: Businesses that need subscription & recurring revenue management services
The company will likely:
- Return to higher ad spending
- Experiment with new ad channels
- Outsource some marketing duties to agency partners
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Chargebee spent about $30.3k on digital display ads YTD, a significant decrease from $205.4k spent in this channel during the same time period of 2022.
- YTD data: 4m impressions via Facebook (78%), Instagram (18%), and desktop display (4%).
- 2021-2022 spend: Full-year spend fell by 10% from $429.8k in 2021 to $387.5k in 2022.
- Ad location: It placed 97% of these ads directly onto sites such as facebook.com, instagram.com, phonedog.com, coolmath.com, and games.com. It placed 3% of these ads indirectly through Google AdX+AdSense onto sites such as slashdot.org, sourceforge.net, and stylelist.com.
Agency analysis:
- Opportunity: Contact the recently promoted CMO to pitch your services.
- Chargebee does not currently work with any agencies to the best of my knowledge.
Insight Sources: Digital spend insights estimated by Pathmatics.
