Decision Makers on the Move Recap: Week of May 1 - 5, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week. 

Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window. 

All of our decision maker shift reports can also be accessed under “Industry Analysis” and  “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.

Company/Brand
Contact
Title
VAI Score?
Start Date
External Hire?
Edge Lead
Previous Experience
26 North Yachts
Allison Reeves-Helfen
CMO
50
04/2023
Yes
Edge Lead
Marketing & Events Manager - OneWater Yacht Group
Beyond Meat
Akerho Oghoghomeh
SVP & Global Marketing Head
58
02/2023
Yes
Edge Lead
Brand Marketing SVP - Red Bull
Bridgestone
Kristian Vazquez-Diaz
Partnership Marketing Director
60
01/2023
Yes
Edge Lead
Sponsorship Marketing & Branding Advisor - Cigna
Brightline
Amy Chen
CMO
58
03/2023
Yes
Edge Lead
Marketing VP - Crossover Health
Brightline
Simone Nathaniel
Sr. Marketing Operations Manager
58
02/2023
Yes
Edge Lead
Technology Marketing Manager - Fuzzy
Brightline
Jim Venable
Growth Marketing Head
58
12/2022
Yes
Edge Lead
Digital, Acquisition, & Retention Marketing Director - Sutter Health
Canada Goose
Matt Blonder
CDO
73
04/2023
Yes
Edge Lead
Global eCommerce President - Wolverine Worldwide
CKE Restaurants
Max Wetzel
CEO
69
03/2023
Yes
Edge Lead
EVP & COO - Papa John's
Edel Golf
Michael Pai
CMO
62
04/2023
Yes
Edge Lead
Product Management Director - PopSockets
Frye Footwear
Jeremy Cornfeldt
President
66
03/2023
Yes
Edge Lead
US CEO - Brainlabs
Gatorade
Anuj Bhasin
CBO
38
01/2023
Yes
Edge Lead
Marketing VP & GM - PepsiCo
Hashflow
Andrew Saunders
CMO
52
04/2023
Yes
Edge Lead
CMO - Arbitrum
Hero Cosmetics
Shana Cohen
Creative Operations Manager
30
03/2023
Yes
Edge Lead
Lead Project Manager - Meta
Khoros
Lindsay Sanchez
CMO
64
04/2023
Yes
Edge Lead
Americas Marketing VP - Citrix
Khoros
Jennifer Frayer
Sr. Brand Marketing Director
64
06/2022
Yes
Edge Lead
Group Brand Strategy Director - Commonwealth//McCann
Khoros
Wendy Mikkelsen
Sr. Product Marketing Director
64
10/2022
Yes
Edge Lead
Sr. Product Marketing Director - Sprinklr
Kickstarter
Courtney Brown Warren
Brand Marketing VP
60
04/2023
Yes
Edge Lead
Global Brand Head - Twitter
Kickstarter
Everette Taylor
CEO
60
09/2022
Yes
Edge Lead
CMO - Artsy
Kickstarter
Ali BenBen
Lifecycle Marketing Director
60
01/2023
Yes
Edge Lead
Sr. Director of Customer & Lifecycle Marketing - Thrive
Kickstarter
Chell Burke
Sr. Product Marketing Manager
60
11/2022
Yes
Edge Lead
Sr. Manager of Product & Retention Marketing - SimpleHealth
Pedego
Brian Stech
CEO
36
05/2023
Yes
Edge Lead
CEO - Vinci Brands
Red Robin
Kevin Mayer
CMO
66
05/2023
Yes
Edge Lead
CMO - Pedego Electric Bikes
SentinelOne
Sally Jenkins
CMO
70
04/2023
Yes
Edge Lead
CMO - Elastic
SentinelOne
Paul Cesar
Digital Marketing Director
70
07/2022
Yes
Edge Lead
Sr. Manager of Demand Generation - DNSFilter
SentinelOne
Felicia Bermudez Haggarty
Lifecycle Marketing Director
70
09/2022
Yes
Edge Lead
Inbound Marketing head - Cloudflare
SentinelOne
Bryan Gale
Product Marketing VP
70
11/2022
Yes
Edge Lead
Product & Technical Marketing VP - CrowdStrike
SentinelOne
Karen Master
Communications & PR AVP
70
04/2023
Yes
Edge Lead
Corporate Communications & Media Relations Sr. Director - Citrix
Shell Energy
Megan Rosenbaum
Marketing VP
63
04/2023
No
Edge Lead
Interim Marketing VP - Shell Energy
Sift
Armen Najarian
CMO
61
04/2032
Yes
Edge Lead
CMO - Outseer
SmileDirectClub
Kevin Wertz
CMO
50
04/2023
Yes
Edge Lead
CEO - Campbell Ewald
Sweetwater Sound
Jeanine Gaffke
CMO
52
04/2023
Yes
Edge Lead
CMO - Halo Investing
WME
Ginger Chan
CMO
59
04/2023
Yes
Edge Lead
Consumer Communications SVP - Endeavor
Young Living
Steve Carlile
Chief Marketing & Digital Officer
50
04/2023
Yes
Edge Lead
Chief Marketing & Digital Officer - Younique