Campaign Imminent: Kids & Company taps new agency to fuel US growth (Score 51)

Sales Lead: In August, Kids & Company (K&C) selected Bernstein-Rein as its first-ever US visual identity and brand AOR, concluding a review.

• The company will likely:
  • Launch a US campaign soon
  • Shift strategy
  • Ramp up US ad spend
  • Seek additional new agency partners
• Target demographic: 
  • Gen-X parents

Additional spending insights:

• Digital display insights (digital display ad spend and placement)
  • YTD spend: K&C hasn't utilized digital ads in the US since spending around $192 in 2021; however, it will likely return to this channel now that it's pursuing US growth.
  • 2021 data: The company's 2021 spend went toward native ads placed via Yahoo Gemini Native onto yahoo.com (99%) and engadget.com.

Additional agency insights:

• Opportunity: Get in touch soon to see if K&C conducts additional agency reviews following this one.
  • An advantage may go to those whose PR and/or communications services can help bolster US brand awareness.
• Current agency roster:
  • Bernstein-Rein: US creative AOR (August 2023)

Insight Sources: Digital spend insights estimated by Adbeat.

**Note: With K&C headquartered in Canada, you might want to familiarize yourself with its Anti-Spam Law (CASL) before reaching out.**​​​​​​​