BFY Millennial Parents Opps: Goodles completes funding round, hires first CMO (Score 52)
Sales lead: Reach out now to help this new, better-for-you brand build initial awareness. 
- Goodles just secured $13m in a Series A funding round.
- The company plans on using these funds to build out its leadership team and ramp up US production.
- This includes the recent promotion of Stacie Hadjuk to CMO.
- Hadjuck was an independent marketing consultant prior to joining the company as a marketing growth strategist.
Target demographic: Millennial parents seeking healthy meals for their children
The company will likely:
- Significantly increase ad spend
- Diversify ad placement
- Seek agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Goodles spent about $424.6k on digital display ads YTD, a 27% decrease from $584.9k spent in this channel during the same time period of 2022.
- YTD data: 64.6m impressions via Instagram (61%) and Facebook (39%).
- 2021-2022 spend: Full-year spend skyrocketed from $229.8k in 2021 to $1.1m in 2022.
- Ad location: It placed 100% of these ads directly onto instagram.com and facebook.com.
Agency analysis:
- Opportunity: Goodles does not currently have any agency partners to the best of my knowledge, so reach out now to be top-of-mind.
- You may have the best luck offering PR/communication services first.
Insight Sources: Digital spend insights estimated by Pathmatics.
