BFY Opps: Afia opens new facility & HQ after tapping first CMO (Score 67)
Sales Lead: Afia, a company that makes Mediterranean food, recently established a new manufacturing facility and headquarters in expanded to Taylor, TX..png)
- The company will likely start bolstering advertising efforts once it ramps up manufacturing enough.
- Afia also landed a $3m Series A funding round earlier this year.
- The funding went toward starting to scale the company's core product line and opening a new manufacturing facility and headquarters; it may also end up going toward ramping up advertising.
- The company will likely:
- Start advertising more heavily
- Conduct agency reviews
- Target demographic:
- Better-for-you (BFY) consumers
Recent leadership shift:
- This announcement comes not long after Jackie Stone became Afia's first-ever CMO toward the beginning of 2023.
- She joined from Arnold Marketing Consultants, where she was the brand strategy and digital marketing manager.
- Now, Stone handles Afia's marketing efforts and brand identity; she is the one to contact about all marketing inquiries and unique shopper marketing, influencer, and brand partnership opportunities.
Additional spending insights:
- YTD spend: Our resources do not yet reflect national spend for Afia, but as it is still an emerging company, this will likely change.
Additional agency insights:
- Opportunity: Get on the new CMO's radar soon in case she conducts agency reviews.
- Current agency roster:
- No current agency relationships yet confirmed
Insight Sources: Funding insights by Crunchbase.
Contact:
- Jackie Stone: Chief marketing officer - jackie@afiafoods.com
