Midtown Athletic Clubs promotes top marketer (Score 43)
Sales lead: This promotion will affect the company's marketing strategy & agency roster.
- Midtown Athletic Clubs (MAC) promoted Alex Schwartz to CMO earlier this year.
- Schwartz joined the company in 2018 and was promoted to marketing VP in 2021.
- He also brings agency experience having spent time with Night Agency, Johannes Leonardo, and Alexander Agency.
Target demographic: Millennials
The company will likely:
- Increase digital spend
- Diversify ad placement
- Build out its agency roster
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: MAC spent about $112.7k on digital display ads YTD, just 49% of the $228.2k spent in this channel during the same time period of 2022.
- YTD data: 18.4m impressions via YouTube (87%), desktop display (6%), Facebook (5%), and Instagram (2%).
- 2021-2022 spend: Full-year spend totaled $257.3k in 2022.
- It did not invest in this channel during 2021.
- Ad location: It placed 100% of these ads directly onto youtube.com, facebook.com, and instagram.com.
Agency analysis:
- Opportunity: Get in touch now to secure top priority.
- Current roster:
- Coffee Cup Communications: communications
Insight Sources: Digital spend insights estimated by Pathmatics.