Male Opps: FanDuel Casino launches work from new AOR, surpasses FY 2022 digital spend YOY (Score 81)
Sales Lead: FanDuel Casino recently debuted a new campaign, "Winning is Undefeated," and premiered an exclusive new game.
- Made by recently-appointed creative AOR Mischief @ No Fixed Address, the campaign rolled out across TV, contextual OOH, and social channels.
- The campaign started out in key markets such as NJ, PA, and MI but may expand to other areas down the road.
- FanDuel Casino also launched Fort Knox Cleopatra, which builds on the popular IGT Cleopatra game.
- FanDuel Casino will serve as the Fort Knox Cleopatra game's exclusive home.
- The brand will likely:
- Launch additional work from its new AOR
- Continue ramping up spend
- Seek additional new agency partners
- Target demographic:
- Millennial and Gen-X men
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance for the casino business)
- YTD spend: FanDuel Casino has allocated roughly $9.8m toward digital ads YTD, already 5% more than the roughly $9.3m allocated in all of 2022.
- YTD data: So far this year, the brand has earned around 1.3b digital impressions via YouTube (43%), Facebook (36%), mobile display (8%), Instagram (6%), desktop display (6%), and desktop video (1%) ads.
- Last year: FanDuel Casino allocated approximately $9.3m toward this channel last year, more than double the approximately $4.3m allocated in 2021.
Additional agency insights:
- Opportunity:
- An advantage will go to those able to offer casino-specific work since FanDuel named Horizon Next as the FanDuel Casino media AOR in 2023 and Mischief @ No Fixed Address as the brand's creative AOR in 2022.
- Current agency roster (FanDuel):
- Horizon Next: Media AOR (casino - 2023)
- Mischief @ No Fixed Address: Creative AOR (casino - 2022)
- Wieden + Kennedy: Creative AOR
- Ad Results Media: Media AOR
Insight Sources: Digital spend insights estimated by Pathmatics.
