Insight Sources: Digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix; podcast insights estimated by Podchaser.
Affluent Male Millennial Opps: Lamborghini picks up experiential AOR (Score 25)
Sales lead: This will likely lead to the company utilizing new marketing tactics. .png)
- Lamborghini appointed BMF as its experiential AOR in September 2023.
- The agency will focus on influencers and social media.
- The partnership is set for four years.
Target demographic: Affluent millennial men
The company will likely:
- Partner with influencers
- Increase social/digital spend
- Build out its agency roster
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Lamborghini spent $18.5k on digital display ads YTD, just 31% of the $60k spent in this channel during the same time period of 2022.
- YTD data: 2.8m impressions via Instagram.
- 2021-2022 spend: Full-year spend jumped from $42.1k in 2021 to $116k in 2022.
- Ad location: It placed 100% of these ads directly onto instagram.com.
Additional channel insights
- Vivvix: Lamborghini also invests in print, OOH, radio, and local broadcast.
- Top podcasts sponsored: Thrivetime Show | Business School without the BS, Marketplace All-in-One, Gun Talk, Le Batard & Friends Network, and REAL AF with Andy Frisella.
Agency analysis:
- Opportunity: Agency appointments commonly follow one another, so get in touch now to secure top priority.
- Current roster:
- Iris Atlanta: digital AOR
