Five Iron Golf hires first CMO amid spend increases (Score 65)
Sales lead: Get in touch if you can help this company build brand awareness. .png)
- Five Iron Golf (FIG) appointed Jed Lewis as, I believe, its first CMO in August 2023.
- Lewis most recently served as CMO of Silvertree.
- He is now responsible for all marketing operations.
Target demographic: Male millennials & Gen-Zers
The company will likely:
- Outsource some marketing duties to agency partners
- Keep increasing ad spend
- Try new ad channels
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: FIG spent around $267.8k on digital display ads YTD, up from $97.4k spent in this channel during the same time period of 2022.
- YTD data: 40m impressions via Instagram (58%), Facebook (40%), YouTube (2%), and desktop display (1%).
- 2021-2022 spend: Full-year spend jumped from $18.2k in 2021 to $153.6k in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as instagram.com, facebook.com, youtube.com, and golfdigest.com.
Agency analysis:
- Opportunity: CMO hires commonly lead to agency appointments, so reach out now to be top-of-mind.
- We have not confirmed any current agency relationships for this company.
Insight Sources: Digital spend insights estimated by Pathmatics.
