Harmless Harvest picks up AOR amid spend increases (Score 7)
Sales lead: Reach out now to offer ad space ahead of the campaign. .png)
- Harmless Harvest (HH) appointed Mekanism as its first integrated AOR.
- The agency is tasked with creating a brand awareness campaign.
- Madwell was previously the company's creative AOR.
Target demographic: Gen-Zers & millennials
The company will likely:
- Keep increasing digital spend
- Invest in additional ad channels
- Partner with influencers
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: HH spent around $525.8k on digital display ads YTD, up 15% from $458.6k spent in this channel during the same time period of 2022.
- YTD data: 74.6m impressions via Instagram (64%), Facebook (27%), and YouTube (10%).
- 2021-2022 spend: Full-year spend increased by 7% from $499.8k in 2021 to $534.2k in 2022.
- Ad location: It placed 100% of these ads directly onto instagram.com, facebook.com, and youtube.com.
Agency analysis:
- Opportunity: You will likely have the best chance of securing project-based work.
Insight Sources: Digital spend insights estimated by Pathmatics.
