Digital B2B Opps: Nasuni hires marketing chief amid YTD spend increases (Score 49)

Sales lead: Contact the new CMO for more details about his future plans.

• Nasuni hired Asim Zaheer as CMO, effective October 2023.
• Zaheer most recently served as CMO of Glassbox. 
• He is tasked with leading go-to-market strategy and growth. 

Target demographic: Businesses that need cloud storage

The company will likely:

• Keep increasing digital spend
• Try new ad channels
• Build out the agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Nasuni spent about $80.6k on digital display ads YTD, a significant increase from $17.1k spent in this channel during the same time period of 2022. 
• YTD data: 9.9m impressions via mobile display (61%) and desktop display (39%). 
• 2021-2022 spend: Full-year spend fell 64% from $56k in 2021 to $20.3k in 2022. 
• Ad location: It placed 95% of these ads directly onto sites such as youtube.com, kohls.com, techtarget.com, breitbart.com, and meaww.com. It placed 5% of these ads indirectly through Google AdX+AdSense and Rubicon Project onto sites such as techrepublic.com, local12.com, wpde.com, wwmt.com, and idahonews.com. 

Agency analysis:

• Opportunity: CMO hires are the number one sign of upcoming agency appointments.
• Current roster:
  • Waters Agency: Communications

Insight Sources: Digital spend insights estimated by Pathmatics.