Millennial, Gen-X Opps: Superfeet's CMO departs amid spend increases (Score 32)
Sales lead: Keep an eye on this company because a new CMO will likely lead to spend & agency shifts. .png)
- Superfeet Worldwide lost its CMO, Eric Hayes, in September 2023.
- Hayes spent almost 10 years leading marketing for Superfeet.
- We will be sure to update you as soon as a replacement is announced.
- We told you about Superfeet rebranding in July.
Target demographic: Gen-Xers & millennials
Once it hires a new CMO, the company will likely:
- Continue increasing digital spend
- Try new ad channels
- Seek agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Superfeet spent about $123.6k on digital display ads YTD, a huge jump from $1.2k spent in this channel during the same time period of 2022.
- YTD data: 18.6m impressions via Facebook (57%), Instagram (41%), YouTube (1%), and desktop display (1%).
- 2021-2022 spend: Full-year spend plummeted from $170.1k in 2021 to $2.7k in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, nytimes.com, and sfgate.com.
Agency analysis:
- Opportunity: Start working on your pitches so that you are ready to reach out as soon as Superfeet names a new CMO.
- It does not currently work with any agencies to the best of my knowledge.
Insight Sources: Digital spend insights estimated by Pathmatics.
