Turtle Fur taps PR AOR to increase awareness (Score 60)

Sales lead: Reach out if you can help this company build awareness. 

• Turtle Fur (TF) named Backbone its PR AOR in October 2023. 
• The agency will handle integrated PR, product launches, and affiliate marketing strategy. 
• Backbone is also tasked with boosting national brand awareness and sales. 
• We told you about TF's new marketing DMs in March. 

Target demographic: Winter sports enthusiasts

The company will likely:

• Build out aits igency roster
• Allocate funds toward national marketing
• Release new products

Spending analysis:

• No spend data for this company has been reported by iSpot, Adbeat, or Pathmatics.

Agency analysis:

• Opportunity: PR appointments commonly precede additional agency hires, so get in touch now to be top-of-mind. 
• Current roster:
  • Backbone: PR AOR