Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
Afia |
Jackie Stone |
CMO |
67 |
01/2023 |
Yes |
Edge Lead |
Brand Strategy & Digital Marketing Manager - Arnold Marketing Consultants |
Alexander Wang |
Dominique Lagleva |
CMO |
47 |
10/2023 |
Yes |
Edge Lead |
Global Marketing VP - Moose Knuckles Canada |
Bentley Sytems |
Kristin Fallon |
CMO |
50 |
09/2023 |
Yes |
Edge Lead |
Global Brand Head - GE Healthcare |
Care.com |
John Buchanan |
CMO |
59 |
10/2023 |
Yes |
Edge Lead |
LegalZoom - CMO |
Care.com |
Naaz Nichols |
CXO |
59 |
10/2023 |
Yes |
Edge Lead |
Retention & Editorial SVP - HBO |
El Pollo Loco |
Jill Adams |
CMO |
53 |
10/2023 |
Yes |
Edge Lead |
Mister Car Wash - Marketing VP |
Five Iron Golf |
Jed Lewis |
CMO |
65 |
08/2023 |
Yes |
Edge Lead |
CMO - Silvertree |
Hydrow |
Craig Tello |
CXO |
73 |
09/2023 |
Yes |
Edge Lead |
Content Strategy Head - EA |
Hydrow |
Diana Cino |
CMO |
73 |
09/2023 |
No |
Edge Lead |
Sales & Marketing SVP - Hydrow |
Mars Petcare |
Najoh Tita-Reid |
Chief Brand & Experience Officer |
56 |
11/2023 |
Yes |
Edge Lead |
CMO - Logitech |
Mercury Financial |
Colin McCracken |
CMO |
59 |
08/2023 |
Yes |
Edge Lead |
CMO - Snap Finance |
Mixhers |
Britnee Nuehing |
CMO |
49 |
08/2023 |
Yes |
Edge Lead |
CCO - Crumbl Cookies |
Nasuni |
Asim Zaheer |
CMO |
49 |
10/2023 |
Yes |
Edge Lead |
CMO - Glassbox |
Nintex |
Mini Peiris |
CMO |
50 |
10/2023 |
Yes |
Edge Lead |
CMO - Doma |
Timberland |
Maisie Willoughby |
VP & CMO |
49 |
10/2023 |
Yes |
Edge Lead |
Chief Brand Marketing Officer - Alexander Wang |