Decision Makers on the Move Recap: Week of October 9 - 13, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week. 

Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window. 

All of our decision maker shift reports can also be accessed under “Industry Analysis” and  “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.

Company/Brand
Contact
Title
VAI Score?
Start Date
External Hire?
Edge Lead
Previous Experience
Afia
Jackie Stone
CMO
67
01/2023
Yes
Edge Lead
Brand Strategy & Digital Marketing Manager - Arnold Marketing Consultants
Alexander Wang
Dominique Lagleva
CMO
47
10/2023
Yes
Edge Lead
Global Marketing VP - Moose Knuckles Canada
Bentley Sytems
Kristin Fallon
CMO
50
09/2023
Yes
Edge Lead
Global Brand Head - GE Healthcare
Care.com
John Buchanan
CMO
59
10/2023
Yes
Edge Lead
LegalZoom - CMO
Care.com
Naaz Nichols
CXO
59
10/2023
Yes
Edge Lead
Retention & Editorial SVP - HBO
El Pollo Loco
Jill Adams
CMO
53
10/2023
Yes
Edge Lead
Mister Car Wash - Marketing VP
Five Iron Golf
Jed Lewis
CMO
65
08/2023
Yes
Edge Lead
CMO - Silvertree
Hydrow
Craig Tello
CXO
73
09/2023
Yes
Edge Lead
Content Strategy Head - EA
Hydrow
Diana Cino
CMO
73
09/2023
No
Edge Lead
Sales & Marketing SVP - Hydrow
Mars Petcare
Najoh Tita-Reid
Chief Brand & Experience Officer
56
11/2023
Yes
Edge Lead
CMO - Logitech
Mercury Financial
Colin McCracken
CMO
59
08/2023
Yes
Edge Lead
CMO - Snap Finance
Mixhers
Britnee Nuehing
CMO
49
08/2023
Yes
Edge Lead
CCO - Crumbl Cookies
Nasuni
Asim Zaheer
CMO
49
10/2023
Yes
Edge Lead
CMO - Glassbox
Nintex
Mini Peiris
CMO
50
10/2023
Yes
Edge Lead
CMO - Doma
Timberland
Maisie Willoughby
VP & CMO
49
10/2023
Yes
Edge Lead
Chief Brand Marketing Officer - Alexander Wang