Accounts on the Move Recap: Week of October 9 - 13, 2023

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts. 

This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site. 

As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Account Index.

Agency
Holding Company
Business Won (Company/Brand)
Industry Tag
Duties
Date Won
Consultant
Incumbent
Inc. Start Date
Inc. End Date
Inc. Tenure (in Months)
Inc. Holding Co.
Edge Lead
Mekansim
Independent
Harmless Harvest
Food & Beverage
Integrated AOR
10/2023
 
 
 
 
 
 
Edge Lead
VMLY&R
WPP
Hyatt
Travel & Hospitality
Global Lead Creative
10/2023
 
 
 
 
 
 
Edge Lead
Bernstein-Rein
Independent
Kids & Company
Education
Visual Identity & Brand AOR
10/2023
 
 
 
 
 
 
Edge Lead
Omnicom
Independent
BMW
Automotive
Media AOR
10/2023
 
UM
01/2009
10/2023
177
Interpublic Group
Edge Lead
Publicis
Independent
Kimberly-Clark
Consumer Goods
Media AOR
10/2023
 
Mindshare
 
 
 
 
Edge Lead