Kruger Products announces new PR AOR amid spend increases (Score 27)
Sales lead: Contact this company's DMs if you can help it build brand awareness.
- Kruger Products (KP) appointed North Strategic as PR AOR in October 2023.
- The agency is responsible for increasing brand awareness.
- KP's top brands are Cashmere, Scotties, and SpongeTowels.
Target demographic: Canadian Gen-X & millennials
The company will likely:
- Continue increasing digital spend
- Diversify digital ad placement
- Make additional agency changes
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Kruger spent around $53.3k on digital display ads YTD, a 34% increase from $39k spent in this channel during the same time period of 2022.
- YTD data: 7.9m impressions via Facebook (92%) and Instagram (8%).
- 2021-2022 spend: Full-year spend jumped from $11k in 2021 to $41.1k in 2022.
- Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com.
Agency analysis:
- Opportunity: PR reviews commonly lead to additional roster shifts, so reach out now to be top-of-mind.
- Current roster:
- Wavemaker: media buying & planning
- North Strategic: PR AOR
Insight Sources: Digital spend insights estimated by Pathmatics.