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Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Amtrak spent nearly $35k on national TV ads YTD, down 19% from $43k spent in this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend jumped from $4.7k in 2021 to $66k in 2022.
- Ad programming: It placed ads during programming such as WNBA Basketball, PIX11 Morning News at 6am, PIX11 Morning News at 7am, and MLB Baseball.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Amtrak spent approximately $27.7m on digital display ads YTD, a significant increase from $7.4m spent in this channel during the same time period of 2022.
- YTD data: 4b impressions via Facebook (54%), Instagram (42%), YouTube (3%), and desktop display (1%).
- 2021-2022 spend: Full-year spend equaled $13.3m in 2021 and $12.4m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, drudgereport.com, and weather.com.
Additional channel insights
- Vivvix: Amtrak also invests in OOH, print, radio, and local broadcast.
- Top podcasts sponsored: The Pat McAfee Show, The Brian Lehrer Show, Political Gabfest, Cold, and Slate Culture.
Agency analysis:
- Opportunity: Get in touch to see if Amtrak needs any more assistance.
- Current roster:
- Wunderman Thompson: digital AOR
- EssenceMediaCom: media AOR
- Culture ONE World: multicultural
- Mekanism: creative
Insight Sources: Broadcast insights estimated by iSpot; digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix; podcast insights estimated by Podchaser.
