Marcum hires new marketing chief (Score 50)
Sales lead: This hire may lead to spend shifts & agency appointments. 
- Marcum hired Damien Enderle as CMO, effective October 2023.
- Enderle joins from Deloitte, where he served as marketing leader of market offerings & growth segments.
- He now leads all of Marcum's marketing operations.
Target demographic: Businesses & high net worth individuals
The company will likely:
- Ramp digital spend back up
- Diversify ad placement
- Seek agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Marcum spent $5.8k on digital display ads YTD, just 33% of the $17.7k spent in this channel during the same time period of 2022.
- YTD data: 448.8k impressions via YouTube (84%), desktop display (14%), and mobile display (2%).
- 2021-2022 spend: Full-year spend equaled $22.4k in 2021 and $21k in 2022.
- Ad location: It placed 94% of these ads directly onto sites such as youtube.com, commercialobservoer.com, and cnbc.com. It placed 6% of these ads indirectly through AdRoll and Acuity onto sites such as sparknotes.com, timesofisrael.com, and commercialobserver.com.
Agency analysis:
- Opportunity: Contact the new CMO to see if he plans on outsourcing any of his duties to agency partners.
- Marcum does not currently work with any agencies to the best of my knowledge.
Insight Sources: Digital spend insights estimated by Pathmatics.
