Digital B2B Opps: Redis announces new CMO (Score 49)
Sales lead: Contact the new CMO for more information about his future plans. .png)
- Redis brought in Keith Messick as CMO, effective August 2023.
- Messick joins from LaunchDarkly, where he was CMO for three and a half years.
- He now leads all of Redis's marketing operations.
Target demographic: Developers & DevOps teams
The company will likely:
- Increase digital ad spend
- Diversify digital ad placement
- Outsource some marketing duties to agency partners
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Redis spent approximately $903.4k on digital display ads YTD, a slight decrease from $929.7k spent in this channel during the same time period of 2022.
- YTD data: 141.9m impressions via Facebook (76%), Instagram (12%), desktop display (6%), Twitter (4%), and YouTube (2%).
- 2021-2022 spend: Full-year spend equaled $989.3k in 2021 and $998.7k in 2022.
- Ad location: It placed 97% of these ads directly onto sites such as facebook.com, instagram.com, twitter.com, youtube.com, and youtube.com. It placed 3% of these ads indirectly through Google AdX+AdSense onto sites such as slashdot.org, sourceforge.net, stackoverflow.com, ebay.com, and aol.com.
Agency analysis:
- Opportunity: CMO hires are the number one sign of upcoming agency appointments.
- Redis does not currently work with any agencies to the best of my knowledge.
Insight Sources: Digital spend insights estimated by Pathmatics.
