Sales lead: This hire will directly impact the company's marketing strategy & may lead to agency appointments.  Cava Grill created a new position by naming Andrew Rebhun chief experience officer, effective May 2023. Rebhun joins from El Pollo Loco, where he served as CMO. He is now responsible for Cava's creative & digital teams. Rebhun reports to CEO & co-founder Brett Schulman.  Target demographic: Millennials seeking healthy dining options The company will likely: ...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...