Sales Lead: Jim Beam (JB) recently launched a new campaign featuring a new visual identity. The brand has rebranded its bottles, website, and point-of-sale materials. This new design was made by JB with assistance from Turner Duckworth. It involves JB's rosette logo but in a rounder, warmer, and "more inviting" version with a new typeface. The new visual identity and packaging will reportedly launch in the US in June 2023. The campaign, "People Are Good For You," u...

Sales Lead: Virgin Atlantic (VA) teamed up with media and programmatic AOR Lucky Generals on a red taxi that showed off its latest aircraft's unique features. The company's new aircraft has things like wireless charging pads, seatback screens, and mood lighting. This is VA's "most fuel-efficient aircraft" to date, meaning that it will appeal to eco-friendly audiences. This experiential initiative was focused on NYC but may expand to other areas in the future. Lucky Gen...

Sales lead: This company signals it is more committed to marketing by appointing its first CMO.  WME created a new position by naming Ginger Chan CMO in April 2023.  Chan joins from parent company, Endeavor, where she served as consumer communications SVP. She is responsible for corporate marketing, event presence, digital, client marketing, & social media.  Target demographic: Artists & creators seeking representation The company will likely:  Start investing in natio...

Media Sales Lead: Manscaped, a men's hygiene company, just launched a new product in the category: the Crop Preserver Ball Deodorant. This product was specifically designed for sensitive body areas. A new campaign made by DDB New York has also launched. Key Lead Takeaways: Get in touch soon because Manscaped will likely ramp up spend to promote the new product Target Demographics: Gen-Z and millennial men Key Spend Notes:  Spend shift summary: TV spend has dropped while digital...

Sales Lead: Oura is ringing (you're welcome) in a new era with its first major foray into brick-and-mortar. The company's ring devices, designed for troubled sleepers, are now available in Best Buy. 850 stores will offer ring sizing, shipping, and in-store services; 300 of them will stock Oura products; and 50 will include an elaborate Oura experience involving videos and the chance to explore various Oura rings. The company will likely: Launch a new campaign Return to hig...

Sales Lead: Bally Sports TV recently launched the Bally Sports TV Screen Saver, a pool floaty with branding. The initiative was made with R&R Partners. It's a jest suggesting that if hockey fans chill out in a pool, they'll get less exasperated when their teams don't do well; the product saves TV screens, hence the name. The company will likely: Continue experimenting with a satiric messaging Keep increasing national TV spend Target demographic:  Gen-X with a...

Sales Lead: Hero Cosmetics recently launched its first-ever awareness campaign promoting its Mighty Patch. Made by Humanaut, "Pimple, Meet Your Might Patch" rolled out across YouTube, TikTok, Meta, Amazon, OTT, and connected VT (CTV). This is Humanaut's first assignment for Hero after having been awarded the assignment in December 2022. The company will likely: Continue rolling out work from its new AOR Keep increasing spend Conduct additional agency reviews Tar...

Sales Lead: Tinuiti just became the performance media AOR for Frye Footwear. The agency will now oversee Frye's client growth, affiliate, growth media, analytics, and SEO. Tinuiti's strategy will particularly focus on accelerating Frye's omnichannel performance with special attention to refined tracking and measurement strategy via GA4. The company will likely: Launch a new campaign Keep increasing spend Conduct additional agency reviews Target demographic: ...

Sales Lead: Khoros selected Lindsay Sanchez as its CMO in April 2023 to fuel its next phase of innovation and focus. Sanchez joined from Citrix, where she served as the VP of Americas marketing and the acting VP of digital sales. Now, she will focus on defining Khoros's strategy and leading the team that develops and executes plans to acquire, retain, and grow customer count. Sanches succeeds Dillon Nugent, who parted ways with Khoros in April 2023 after having served as its CMO for...

Sales Lead: As part of an effort to bolster D2C sales, Canada Goose (CG) selected Matt Blonder as its first-ever CDO, effective April 2023. Blonder joined from Wolverine Worldwide, where he served as the global e-Commerce president. Now, he will focus on CG's digital innovation and strategy. CG's growth plans will also involve doubling its brick-and-mortar footprint, hitting $3b in revenue by 2028, and expanding its product offering. D2C sales are the primary focu...