The 92nd Street Y, New York (92NY) recently announced the commencement of a 15-month observance of its150th anniversary, which it officially marks in March 2024. During the year-and-a-half long celebration, 92NY will reopen newly renovated sections of the 90-year-old Upper East Side campus as part of a master redevelopment plan; break ground on the $70M next phase of that plan; and complete a $100M capital campaign to secure its future, underwrite the expansion of its programming and allow...

Sales lead: This hire signals potential opportunities for both sellers & agency readers.  BigPanda named Sun Lee CMO in April 2023. Lee joins from Sisu, where she held the same position.  She now leads all of BigPanda's marketing operations.  Target demographic: Businesses that need IT services The company will likely: Increase marketing spend Invest in new ad channels Seek agency assistance Digital and social insights (digital ad spend, effectiveness, impress...

Sales lead: Contact the new CMO for more information about his plans.  Northern Tool & Equipment (NT&E) hired Frank Crowson as SVP & CMO, effective May 8th, 2023.  Crowson joins from Best Buy, where he held the same title. We told you about NT&E's new PR AOR, Media Minefield, earlier this year.  Target demographic: Millennial & Gen-X men The company will likely: Continue increasing digital ad spend Allocate more budget toward national TV ads Build out its agency ro...

Media Sales Lead: Huggies just kicked off a new campaign called "Baby Butts." It is headlined by a 30-second spot that shows how Huggies' diapers fit babies of all shapes and sizes. The ad, and another 15-second spot, will run across linear TV, OLV, and OLA. It will also be supported through print, radio, audio, social media, and influencers. The brand worked with creative shop Quality Meats on the ad.  Key Lead Takeaways: Reach out now to offer last-minute campaign ad space.  Target De...

Sales lead: This hire will likely lead to spend shifts & agency reviews.  Compeer Financial (CF) selected Susan Sachatello as CMO in April 2023. Sachatello joins from Allianz Life, where she served as chief growth & marketing officer. She is now responsible for marketing, sales enablement, events, & client experience.  **We are still working to confirm Sachatello's email address. Please reach out to the company's other DMs for the time being.** Target demographic: Gen-Xers &...