Sales lead: Keep an eye on this company so that you can reach out as soon as it hires a new CMO. Pedego lost its CMO, Kevin Mayer, in May 2023. Mayer is now the CMO of Red Robin. Mayer only held the position for one year.  We will be sure to update you as soon as a replacement is announced. In other news: Brian Stech was named CEO in April 2023. He joins from Vinci Brands, where he held the same role.  Target demographic: Millennials & Gen-Xers Once it hires a...

Sales lead: Reach out to help this company build initial brand awareness.  Hashflow appointed Andrew Saunders as its first-ever CMO in April 2023. He is responsible for brand marketing, growth, partnerships, sponsorships, communications, and analytics.  Saunders most recently served as CMO of Arbitrum. Target demographic: Millennial men  The company will likely: Start investing in marketing Build out its marketing team Outsource some marketing duties to agency part...

Sales lead: Reach out now to offer ad space & inquire about other agency opportunities.  Metro by T-Mobile appointed O'Keefe Reinhard & Paul as US creative AOR in April 2023. The agency is tasked with promoting Metro's services through ad campaigns.  It will also create ads specifically for Hispanic and other multicultural demographics. ID Comms handled the review. O'Keefe takes over from Saatchi & Saatchi. Target demographic: Millennials & Gen-Xers with a Hispanic skew ...

Sales lead: Reach out if you can help this company raise awareness.  Neo4j tapped Ruder Finn as its communications AOR in April 2023. The agency is tasked with creating and implementing an integrated communications program to build brand awareness. It will also handle media relations and product PR.  Target demographic: Businesses that need data & analytics services The company will likely: Increase promotional activity Seek additional agency assistance Digital ...

Sales lead: Reach out now to offer last-minute campaign ad space.  Apartments.com just launched a new campaign starring celebrity brand ambassador Jeff Goldblum.  The push will be supported through broadcast TV, CTV, social media, influencers, and streaming audio.  This campaign is the first time the brand has spent more on CTV than broadcast TV.  It hopes this will allow it to reach younger renters.  Apartments.com's AOR, RPA, created the campaign.  Target demogr...

Sales Lead: Almond cooperative Blue Diamond (BD) selected Spark Foundry as its new media AOR. The agency will now handle all media planning and buying duties. These include mass media, digital media, and retail media both on and off e-Commerce platforms. BD chose Spark Foundry for its buying power, strategic insights, and progressive digital media world approach, per media director Rebecca Erlich. This hire replaces Harmelin Media, BD's incumbent media AOR since 2011. ...

Sales Lead: Hulu recently expanded the role of Barrie Gruner, its originals marketing and publicity marketing EVP since October 2022 (we are still confirming Gruner's email & will update as we learn more). Gruner joined Hulu in December 2013 as its originals marketing and publicity VP. She succeeds Scott Donaton, who is leaving his post of SVP and head of marketing. He stepped into this role in February 2021. The company will likely: Implement shifts in strategy ...

Sales Lead: Anuj Bhasin is now the seemingly first CBO at Gatorade, effective earlier in 2023. He joined parent company PepsiCo in January 2011 and most recently served as the VP and GM of marketing for Gatorade. The brand will likely: Implement strategy shifts Keep increasing overall spend Seek new agency partners Target demographic:  Men, especially athletic men, ranging from Gen-Z through Gen-X Additional spending insights: Broadcast insi...

Sales Lead: In April 2023, Edel Golf selected Michael Pai as its new CMO. Pai joined from PopSockets, where he served as a product management director. Now, Pai handles Edel's marketing and product strategy; his responsibilities include developing product plans, marketing programs, go-to-market strategies, and brand story. He succeeds Chris Koske, who parted ways with Edel in January 2023 after having been its CMO for around two and a half years. The company will likely: Shi...

Sales Lead: Popeyes recently launched its first campaign from McKinney, which became its creative AOR in April 2023. The new campaign links Popeyes's foot approach to the uniqueness of New Orleans, the place of the brand's founding over 50 years ago. It rolled out across digital, OOH, and TV channels. The campaign will also work with influencers. The brand will likely: Popeyes also might need additional digital assistance since it parted ways with its former CDO, ...