Sales lead: Contact the new CBO for more information about her future plans.  Good American (GA) hired Shannon de Laat as chief brand officer in October 2023. de Laat most recently served as head of brand at Safely. I believe de Laat replaces Jamaal Layne, who was GA's CMO from 2021 to 2023.  Target demographic: Millennial & Gen-Z women The company will likely: Return to higher ad spend Experiment with additional ad channels Seek agency assistance Broadcast in...

Sales lead: This hire will likely lead to higher ad spend & agency appointments.  Wipfli selected Tonya St. Clair as CMO in November 2023. St. Clair most recently served as go-to-market team leader at Grant Thornton. She now leads all of Wipfli's marketing operations. Target demographic: Businesses that need accounting services The company will likely: Keep increasing ad spend Try new marketing strategies Outsource some marketing duties to agency partners Digi...

Sales lead: Keep an eye on this company so that you are prepared to reach out as soon as it hires a new marketing DM.  Stryve lost its top marketer, Jerry Goldner, in October 2023. Goldner joined the company as sales VP in 2021 and was promoted to chief customer officer in 2022.  He was then promoted to marketing SVP in May 2023.  He is now chief growth officer of Jones Soda. We will be sure to update you as soon as Stryve names a replacement. Target demographic: Gen-Zers &...

Sales lead: Get in touch to help JS promote its new products.  Jones Soda (JS) brought in Jerry Goldner as chief growth officer in October 2023.  Goldner most recently served as marketing SVP of Stryve Foods.  He appears to be the company's top marketer.  In other news: JS's new CEO, David Knight, whom we told you about in June, claimed during the company's recent Q3 earnings report that his top priorities are product innovation and marketing. The company just launched ...

Sales lead: This appointment will likely lead to higher social spending & additional roster shifts.  Pizza Hut (PH) named Mischief @ No Fixed Address its first social AOR in November 2023. The agency is tasked with improving the chain's social media engagement and helping it reach a younger audience.  We told you about PH appointing Alison Brod as PR AOR in April. Target demographic: Gen-Zers & millennials with a male skew The company will likely: Continue moving ad do...

  Sales lead: A new CMO is likely to shift strategy, so reach out now to secure revenue & be top-of-mind for potential reviews Checkers & Rally's (C&R) recently announced Scott Johnson as its new CMO, effective this month (we are still verifying Johnson's email, but will update as we learn more). Johnson boasts extensive industry experience, having led marketing teams at Smashburger, BurgerFi & Bonefish Grill, and was most recently head of marketing for Jollibee Group of Companies....

  Due Date: December 5, 2023; questions due November 21 Scope of Work: The City of Santa Ana (City) is seeking proposals from qualified firms and organizations (Proposers) to provide event planning services, coordination and implementation for a Juneteenth Celebration Event to take place in June 2024 with a not-to-exceed $40,000 budget. This event may include vendors, performers and other entertainment that is pertinent to the celebration of Juneteenth. The City wishes to include an edu...

Sales lead: Get in touch to score some of these extra ad dollars.  The Honey Baked Ham Company (HBH) just rolled out fresh creative for its holiday campaign for the first time in six years.  The push is called "Every Bite is a Celebration." The company also announced a new group of online ambassadors called Holiday Tastemakers. The Tastemakers will offer tips and tricks for hosting holiday events.  Target demographic: Gen-X & millennial women (moms) The company will likely...

Sales lead: This hire will likely lead to spend shifts & agency appointments.  Z SUPPLY (ZS) named Cathey Curtis CMO in November 2023. Curtis most recently served as GM of Roxy, where she led eCommerce, product design, and marketing.  She now leads all of ZS's marketing operations. **We are still working to confirm Curtis's email address.** Target demographic: Gen-Z & millennial women The company will likely: Keep ramping up digital spend Try additional ad channel...

Sales lead: Reach out to the new CMO for more information about his future plans.  Salesloft tapped Randy Littleson as CMO, effective November 2023. Littleson most recently served as Conga's CMO.  He is responsible for all global marketing duties.  Target demographic: Businesses that need revenue workflow  The company will likely: Increase digital spend Experiment with new ad channels Appoint agency partners Digital and social insights (digital ad spend, effec...