Sales lead: Contact the new CMO now to offer ad space & agency services.  Proov appointed Michael Park as CMO, effective October 2023. Park most recently served as marketing VP of NOVOS.  He now leads all of Proov's marketing operations. Target demographic: Millennial women  The company will likely: Continue ramping up digital spend Diversify digital ad placement Outsource some marketing duties to agency partners Digital and social insights (digital ad spend, ...

Sales lead: The acquisition may lead to spend shifts and agency reviews. FreshDirect has been acquired by Getir. The financial details have not been released.  Ahold Delhaize purchased FreshDirect in January 2021.  We told you about FreshDirect sponsoring the Yankees in March.  FreshDirect's target demographic: Millennials & Gen-Xers The company will likely: Continue increasing ad spend Try new marketing strategies Review the current agency roster Broadcast ...

Sales lead: Reach out if you can help this brand resonate with younger consumers.  Bomb Pop (BP) has revised its media strategy to focus on social media and gaming to reach younger demographics. It has prioritized channels such as TikTok, Snapchat, and Roblox.  BP also partnered with ad agency GALE on an activation in the Restaurant Tycoon 2 game.  Target demographic: Gen-Z & Gen Alpha The brand will likely: Partner with influencers that are popular among its target de...

Sales lead: Contact the new CMO now for more information about her future plans.  KnowBe4 recently tapped Cindy Zhou as CMO. Zhou brings CMO experience from her time at Level Access, LogRhythm, and most recently SecurityScorecard.  As KnowBe4's CMO, Zhou is tasked with leading global marketing, PR, and sales development strategy. Target demographic: Businesses that need cyber security services The company will likely: Continue increasing digital spend Try additional ...

Sales lead: Contact the new CMO for more information about her future plans.  Lakeside Software (LS) hired Kimberly Kaminski as CMO in September 2023. Kaminski most recently served as CMO of NS1. She now leads all of LS's marketing operations. Target demographic: Businesses that need digital workplace assistance The company will likely: Significantly increase digital spend Experiment with new ad channels Outsource some marketing duties to agency partners Digit...

Sales lead: Contact the new CMO now to offer ad space & agency assistance. IonQ recently selected Margaret Arakawa as CMO. Arakawa joins from Fastly, where she held the same position. She is responsible for customer engagement, demand generation, events, product marketing, and PR.  Target demographic: Businesses that need quantum computing services The company will likely: Keep increasing digital spend Diversify digital ad placement Outsource some marketing duties ...

Sales lead: Keep an eye on CF so that you are prepared to reach out as soon as it names a marketing DM. Chicago Fire (CF) recently started searching for a CMO. The selected marketer will handle branding, advertising, media, and promotions.  We will be sure to update you as soon as the organization chooses a DM. CF competes in Major League Soccer (MLS). Target demographic: Male Gen-Z & millennial soccer fans in the Chicago area Once it hires a CMO, the organization will lik...

Sales lead: Get in touch if you can help this company resonate with Gen-Z.  Dictionary.com recently started a content series called "Word of the Day" to reach Gen-Z students.  The company posts the videos, which are between 30-45 seconds long, onto Instagram, TikTok, Facebook, YouTube, and X.  Dictionary.com's DMs view TikTok as the most important channel to reach Gen-Zers.  In other news: Dictionary.com hired Simon Curtis as revenue, business development, and marketing V...

Sales lead: Get in touch to offer ad space & agency services.  Earnest hired Shanee Ben-Zur as CMO, effective October 2023.  Ben-Zur most recently served as Crunchbase's CMO & CGO.  In her new role, Ben-Zur is responsible for all marketing activities and increasing brand awareness.  Target demographic: Gen-Zers & their Gen-X parents seeking student loans  The company will likely: Continue moving ad dollars from digital to TV Experiment with additional new ad channels...

Sales lead: Get in touch now to offer ad space & inquire about other agency work.  Opendoor selected Alma as its lead creative and strategic agency. The agency is tasked with creating campaigns targeting 55+.  It already launched its first campaign, "Empty Nest for Sale."  The push is being supported across Meta, TikTok, Nextdoor, and YouTube.  In other news: Opendoor promoted David Corns to CMO in May 2023. Corns joined the company in 2022 as marketing VP. Prior to...