Bank of America Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
A result of the 1998 merger of NationsBank and BankAmerica, Bank of America is one of the largest financial institutions in the United States. Headquartered in Charlotte, NC, Bank of America offers a wide range of banking, investment, and financial solutions to consumers and businesses globally.
| Main Telephone | (704) 386-5681 |
| Main Fax | (704) 386-6699 |
Bank of America Corporation Contacts
Contacts (5/108)| Name | Title | State | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Cathy B. | Chief Technology & Operations Officer | NC | ||||||||||||||
|
Sample of Associated Brands
***********
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| Thomas M. | Chief Operating Officer | NC | ||||||||||||||
| Steven B. | Chairman, Global Mergers & Acquisitions | NC | ||||||||||||||
| Brian M. | Chief Executive Officer & Chairman | NC | ||||||||||||||
| Katy K. | President, Private Wealth Management | CA | ||||||||||||||
Media Spend
Associated Brands
| Brand | Media Spend | |
|---|---|---|
| Bank of America Marketplace | * | |
| Dividend Investment Plus | * | |
| Easy Trade | * | |
| Fleet Bank | **** | |
| Quick Assets | * |
Agency Relationships
| Brand | Agency | Service | From | To |
|---|---|---|---|---|
| **** ** ******* *********** | *********, ***. | multicultural | 2006 | present |
| **** ** ******* *********** | *** ( ******** ********** ********* ) | Creative, Strategy | 2012 | present |
| **** ** ******* *********** | *** | Creative, Digital | 2005 | present |
| **** ** ******* *********** | **** ******** | creative | unknown | present |
| **** ** ******* *********** | ****** *****, ***. | creative | 2012 | present |
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Score 86 - Review Imminent: Bank of America promotes CMO
Bank of America has promoted company veteran Meredith Verdone to CMO. Specifically, she will direct branding, while overseeing marketing for the wealth management and consumer businesses. Verdo...