5 Tips to Boost Your Prospecting Efforts

I could sit here all day and tell you why you need Winmo, but would you believe me?

I’d like to think of myself as an honest person – I always tell my friends when they have something in their teeth – but no matter how honest I may be, hearing why Winmo is worth purchasing means so much more coming from someone with skin in the game – someone who has already purchased it.

That’s why I’ve decided to let our customers tell you why you need Winmo. Below are five tips from power users detailing the features they find the most beneficial and why.

1.) Save several hours a day – research on industry news and trends is done for you.
That’s right, Winmo has a team of researchers and analysts who spend all of their time digging into the latest industry trends and current events to make sure our customers don’t waste their time researching when we could be doing it for them.

Richard Prioletti, Owner at Exhibivent, explains it best: “We have been extremely pleased with the Winmo team and the extraordinary amount of resources that it provides to our business. You immediately get to engage with qualified leads and have access to industry news and trends that traditionally take several hours a day to research.”

2.) Don’t see the information you’re looking for? Put in a research request, you’ll have it in no time.
While we strive to keep our growing database updated and accurate, job changes and new hires happen constantly, so when our users run into a decision maker or brand we don’t have, a research request can be put in to have that information found and added to the database within 24 hours. Problem solved. We also love this kind of feedback from our customers because it allows us to assist our customers needs while continuing to grow our database at the same time.

A great example of this is from Anthony Perez, Manager of Corporate Partnership Sales for the Miami Heat: “I saw an article about Smile Direct Club in WinmoEdge, about their success that they’ve had through digital marketing platforms. I reached out to the CMO, who I found in Winmo, but I also wanted to get in front of the Digital Marketing Manager, so I put in a research request and within hours had the contact information. We got on the phone and have since put together a program that’s been successful for them and for us.”

3.) Easy access to brand and agency contacts is a big contributor to winning new business.
This is our bread and butter. If there is one thing we know for sure, it’s that easy access to decision maker contact information is definitely a big contributor to winning new business. Think about it, if it weren’t – no one would need us. But again, don’t let us tell you about it.

Drew Annas, Corporate Partnerships Manager at Huddle tells us his successes with the use of our database: “I’ve signed a ton of business courtesy of Winmo. Most recently I secured new business from Subway, via the Asher Agency. Winmo had a list of their account supervisors and account directors for Subway, I was able to find them and have since secured probably $150,000 in new business – which for us is huge.”

4.) Get industry news and sales predictions before your competition.
We don’t like to pick favorites, but word on the street is that our customers love our sales prediction publication WinmoEdge. And honestly, we can’t blame them. WinmoEdge is what makes us stand out from all of our competitors. While so many others in the industry focus on a reactive prospecting approach, WinmoEdge brings a proactive one. Putting our customers in front of opportunities before they even happen.

We’ll let Sean Halter, Partner at Connectivity Agency give you his feedback: “For me the daily WinmoEdge update was the key determinant in switching from Redbooks to Winmo. We use WinmoEdge as both a news aggregator and lead tool. Recently Del Friscos popped up in a few places and we used the LinkedIn integration in their Winmo profile to see relevant connections and found Chris Tomasso, who I was able to reach out for an intro. We’ve been able to directly connect with that team and the daily WinmoEdge brief provided additional tipping points to keep that conversation going. The LinkedIn connection mechanism has allowed us to more quickly dig into multiple connection points with Heaven Hill as well. They purchased one of our clients Deep Eddy Vodka and the Winmo platform allowed us to assess their reach and agency structure. Winmo put us position to expand our business relationship, rather than lose it. We closed several new product lines of theirs as a result.”

5.) Get customized daily updates on the information you want.
Alerts are great to keep you up to date on everything happening in the industry, but with so much going on, the amount of updates can be overwhelming if you don’t have a way to prioritize their importance. By allowing our users to customize their alerts to be specific to which brands, companies, agencies or industries they follow, it creates an opportunity to use their knowledge to secure potential new business ahead of their competitors.

Allison Whitson, Growth Marketing Specialist at Origami Logic can tell you: “I like getting the Winmo alerts and changes to prospects I follow in my email every morning. I also like how it breaks up the media spend into all the different channels and includes links to creative and recent news articles about each company.”

Well, this convinced me. But like I said, I’m a little biased. However, bias or not, these are five great tips that users and non-users alike should be including in their prospecting efforts. With that said, if you are a Winmo user and you’re not taking full advantage of these features, let us know and we can put you in touch with your account manager. If you aren’t a Winmo user (what are you waiting for?!) request your free trial today and see how these favorite features will give your prospecting efforts the extra push they need.