SponsorUnited Competitive Analysis

Contact Accuracy: While a large database can facilitate mass outreach, proactive and personalized outreach demands accurate contact information for peak email deliverability and engagement. Let’s examine how Winmo and SponsorUnited stack up in this regard:

• Winmo is renowned for its meticulous verification process and in-depth and up-to-date contact information for key decision-makers, including sponsorship directors, VPs, and CMOs. Their dedicated US-based research team ensures a rigorous 60-day verification cycle, guaranteeing the highest quality data for Winmo customers.
• In contrast, SponsorUnited lacks a transparent verification process, potentially compromising the accuracy and reliability of their contact information.

Contact Relevancy:

• Winmo’s sponsorship insights reveal brand-league-team relationships, placement, and activation details associated with the sponsorships spanning the NFL, NBA, WNBA, NASCAR, NHL, PGA, and more!
  • Beyond that, Winmo simplifies the complex relationships between 230,000+ decision-makers by mapping them across brands, parent companies, and agencies. Winmo users can see beyond an advertiser’s sponsorship partners to break down where they spend their complete media and advertising budget. This allows you to tailor your outreach to their entire marketing landscape, not just one facet.
• SponsorUnited connects brands to their sponsorship deals, allowing you to understand the kinds of partnerships that advertisers enter into.

2. Proactive vs. Reactive Timing

Emerging opportunities: Want to uncover opportunities with emerging and challenger brands that are likely to start investing in sponsorship? 

• Winmo is the industry’s only early warning system, ensuring our users are the first in line for brewing sponsorship opportunities. Rather than pursue leftover budgets, our research analysts track sponsorship sales triggers at established and emerging brands. Our prospecting publication, WinmoEdge, spots opportunities on the horizon and serves them to your inbox so you can be the first to early-stage opportunities.
• SponsorUnited reports on partnerships and specific activations, it doesn’t include brands not currently activating sponsorships.

Proactive prospecting: Winmo clients can search brands by planning periods, buying periods, and planning windows. Plus, get daily personalized Winmo leads right to your email! These curated opportunities detail brands rumored to increase media, hire marketing partners, etc.

Existing sponsorship partners and activation: Winmo lists brands’ existing sponsorship partnerships and even those sponsoring specific teams and leagues. Profiles also incorporate Winmo’s homegrown sponsorship solution detailing in-venue activations and placements. Use this information to scout potential partners in your area, perfect your pitch, and show how you can complement or elevate an existing strategy.

List-building and audience demographics: Build a list of brands and contacts based on location, industry category, target audience demographic (gender, age, household income level), history of partnerships, job function (sponsorship, sports marketing, media, multicultural marketing), and more.

Export to your CRM: Once your lists are built, our Salesforce, Microsoft Dynamics, and HubSpot integrations make it easy to push your prospect data directly into your CRM. Export entire lists or individual accounts and contacts as you go.