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360i, LLC / Vizeum | Agency Profile, Contacts, AOR, Client Relationships

Service: interactive

Main Telephone (888) 360-9630
Main Fax
Primary Address
515 North State Street
23rd Floor, Suite 2310
Chicago, IL 60654

360i, LLC / Vizeum Contacts

Contacts (5/15)
Name Title State
Amanda A. Executive Vice President & Managing Director IL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (888) 360-9630
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 515 North State Street
23rd Floor, Suite 2310
Chicago, IL

Bruce W. Vice President, Media Practice Lead IL
Jonathan F. Vice President, Performance Media Accounts IL
Brendan A. Group Director, Search Lead IL
Sydney S. Associate Account Director IL

Client Relationships

Brand Service From To Media Spend
***, ***. Media Buying, Media Planning 2016 present *******
*****' ***, ***. Media Buying unknown present *******
********* ***** Digital 2016 present *******
****** ******** / ****** *********** Social 2018 present ********

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Score 88 - Review Imminent: DSW continuing digital focus under new marketing leader

Rising digital demand has been one of the only big bright spots for DSW since in-store traffic continues to fall, so look for higher spending to continue behind their recently redesigned websites and mobile app. In fact, Rawlins said during the Q1 earrings call that they expect these platforms to "expand DSW's online presence and accelerate digital demand growth." As such, agencies and martech readers should icenter their initial pitch on the digital side of DSW's business. 

Sellers - similarly, go after DSW's  female-focused digital direct response (DR) outlays more than traditional budgets at this point.  Known as a big TV spender, DSW's national TV outlays have fallen to $711,000 since last June (see show targeting below) from $17.3 million during the same period a year ago, reports. Digital budgets have been down too though. Hopefully, DSW is just squirreling away marketing dollars until the new team was appointed and updated strategy was set. 

Further, with summer underway already, center your pitch on the second half of the year (H2), historically DSW's top advertising period. Specifically, seek revenue tied to back-to-school (BTS), fall boot season and then winter holiday (shoes for the entire family) campaign dollars. Media has been out of Dentsu Aegis's

Additional Insight

Experience: Love was at Nordstorm for 32 years, culminating as VP and director of Rack Stores, where she led the expansion of the outlet concept. It appears that Love is succeeding Amy Stevenson, who was DSW's CMO since only fall 2015. If so, this would make Love DSW's third exec to function as CMO since spring 2013, when Kelly Cook was named CMO. We'll keep you posted as we learn more. Three CMOs in a four year span. Wow! 

Marketing Levels: DSW's marketing costs rose to $76.7 million last year, up from $70.1 million and $59.9 million in 2015 and 2014, respectively, according to docs filed with the SEC. But, national TV and display spending has fallen the past year, according to iSpot and Pathmatics

Digital Breakdown: Pathmatics shows that DSW's display spending has fallen the past 12 months to $756,400 for 132.1 million impressions from $1.7 million for 175 million impressions during the prior year period. 

The bulk of spending, about 72%, is still on desktop ads, but most of these impressions, about 55%, are now bought programmatically through DSP Media IQ or the BlogHer and Amobee ad networks. For comparison, last year 83% of impressions were purchased site direct.

Besides SheKnows' namesake site and, top targeted sites include,,,, and 

DSW, Inc. 
810 DSW Drive 
Columbus, OH 43219 
(614) 237-7100

Michele Love 
Executive Vice President & Chief Operating Officer
(614) 237-7100

Roger Rawlins
Chief Executive Officer
(614) 237-7100