Media Storm | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 941-4470|
Media Storm Contacts
|Tim W.||Co-Founder & Co-Owner||NY|
Sample of Associated Brands
|Jill G.||Director, Finance & Accounting||NY|
|John T.||Digital Media Director||NY|
|Steven P.||Executive Director & Head, Media & Integration||NY|
|Edwina M.||Director, Media & Strategic Planning||NY|
|*** *****||Media Buying, Media Planning||2017||present||*|
|*** *** *******||media buying & planning||2008||present||*|
|********* *******||Media Buying, Media Planning||unknown||present||********|
|**************||Media Buying, Media Planning||unknown||present||*******|
|******* ***** **********||AOR - media buying & planning||2012||present||*|
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H2 Media Opps Update: Perry Ellis appoints new creative agency
Update (8/21): After confirming in the spring that YARD. This won't be a big shock for long-time Edge readers since media and creative reviews often come in pairs.
Additionally, this appointment not only marks a new relationship for Perry Ellis, but also the agency's first time entering the US market. ODD will handle the account from its recently established New York office, which will be made up of five staffers and initially focus upcoming business in the fashion retail sector. Since Perry Ellis's ad presence is typically highest in the second half of the year (H2), sellers, especially fashion-endemic sellers, should keep engaging the new shop through Q4.
Digital budgets may be higher than usual. Pathmatics already reports a $400,000 jump in spending this year compared to the same period last year.
Update (5/25): We told you last month that MediaPost has confirmed that the shift did in fact go down. Storm will handle all media planning, buying and analytics for Perry Ellis and all of its brands: Original Penguin by Munsingwear, Laundry by Shelli Segal, Rafaella, Cubavera, Ben Hogan, Jantzen, Callaway, PGA TOUR and Jack Nicklaus.
Hopefully, you used the head start before the news hit the trades to start securing campaign revenue for the second half of the year (H2). If not, reach out immediately because it appears that Media Storm staffers have already begun transitioning to their new account. Center your pitch on digital and social, because Perry is upping their game there to drive in-store and e-commerce revenue, Executive Chairman George Feldenkreis stated during the Q1 earnings call.
Often, creative reviews follow media (and vice versa), but keep in mind that Perry has an in-house photo and creative studio (research here).
Below published 4/18
We received a tip that fashion brand here).
With Q3, traditionally Perry's secondary advertising period, around the corner, sellers should engage in-house and new agency side decision makers for upcoming campaign dollars. Also, start setting the foundation for Q1, their top buying period, according to Kantar Media. Men's fashion endemic publications offering high ROI print and digital extensions may have an advantage.
Further, while Perry's social media outlays are up, there should be more direct response (DR) revenue up for grabs than usual, as well. Oscar Feldenkreis, chairman and CEO, said during the Q4 earnings call that Perry is already seeing improved results reaching their target audiences after making marketing technology investments.
Agencies - creative reviews often follow media (and vice versa), so ping Perry to see if advertising work is still in play. The company has invested in an in-house photo and creative studio (research here); however, it may be time to look outside for help.
Media Spend: Print made up $2M of Perry's almost $3M ad budget last year, according to Kantar Media. Most of the remainder supported digital and outdoor ads.
Digital Breakdown: $927,400 has garnered 182.1M impressions the past 12 months, most of which was desktop ads bought via Google or site direct, Pathmatics reports. Top targeted sties, all of which are desktop partners, include espn.com, out.com, Rodale's menshealth.com, youtube.com and Conde Nast's gq.com.
Perry Ellis International, Inc.
3000 Northwest 107th Ave.
Miami, FL 33172
Chief Marketing Officer