Media Storm | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 941-4470|
Media Storm Contacts
|Tim W.||Co-Founder & Co-Owner||NY|
Sample of Associated Brands
|Lindsey C.||Group Director||NY|
|Jill G.||Director, Finance & Accounting||NY|
|Suzanne J.||Director, Business Development||NY|
|Nathan B.||Group Director, Digital Strategy - East Coast||NY|
|*** *****||Media Buying, Media Planning||2017||present||*|
|********* *******||Media Buying, Media Planning||unknown||present||********|
|******* ***** **********||AOR - media buying & planning||2012||present||*|
|******* ***** ********** (***)||media buying & planning||2012||present||******|
|********||Media Buying, Media Planning||2017||present||*|
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Rumor Update: More tips coming in that #116 Big Lots moves media account, creative next?
Sellers - keep going after new campaign dollars through the Q4 winter holiday retail period and Q2, the start of upgrade the stuff in your house season.
Agencies and martech readers - keep going after creative and other work. Reviews often come one after the other. Competition for advertising work may include Chicago-based former CMO Andrew Stein hired in 2014 as creative and digital AOR.
Below posted 9/21
We've received a tip that struggling off-price retailer we know Havas lost it August 1. We'll keep you posted as we learn more. In the meantime, sellers with high engagement rates among women A25-54, Lots' core demo, should send Q4 and 2018 pitches to in-house and new agency side contacts.
Given the timing of the switch, Storm may stick with Havas's Q4 plan, but you never know. After the big winter holiday push, Lots usually ramps up advertising again for a spring push (Mother's Day and the start of upgrade the yin yang table and other stuff in your house season). Lots has ince at least 2014 that their media mix would move away from lower ROI traditional channels, but, during the past year, broadcast budgets have risen, print has stayed level and display outlays have fallen. So, who knows. Shelter sellers may have an advantage securing revenue, but they run on female friendly entertainment and lifestyle platforms, as well.
Agencies and martech readers - keep going after creative and other work. Reviews often come one after the other. Competition for advertising work may include Chicago-based ), which former CMO Andrew Stein (more info below) hired in 2014 as creative and digital AOR.
TV Breakdown: $22.5 million has gone to national TV ads the last 12 months, up from $19.9 million during the prior year period. Top targeted networks this year include HGTV, BET and Univision. Ads have run mostly during "La Rosa de Guadalupe," "Law & Order: Special Victims Unit" and "Keeping Up With the Kardashians."
Digital Breakdown: $678,100 has garnered 37.2 million impressions the past year, down from the $838,400 spent on 115.1 million impressions during the same prior year period. Pathmatics shows that desktop video still makes up about 80% of spending, or $554,000.
Most of these impressions, about 80%, have been bought site direct. The remainder has flowed programmatically mainly through Affiperf, Havas's trading desk. That's about to change then.
Ads have run mostly on Comcast NBC sites including telemundo.com, eonline.com and bravotv.com. Other top targeted sites include Meredith's bhg.com, sheknows.com, rawstory.com and Scripps' hgtv.com.