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VMLY&R | Agency Profile, Contacts, AOR, Client Relationships




Service: interactive specialty

Main Telephone (212) 210-3653
Main Fax (212) 880-7543
Primary Address
Three Columbus Circle
Third Floor
New York, NY 10019
USA

VMLY&R Contacts

Contacts (5/18)
Name Title State
Nick C. Media Director NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 210-3653
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three Columbus Circle
Third Floor
New York, NY
10019
USA

Eric E. Group Director, Client Engagement NY
Becka W. Group Director, Client Engagement NY
Silmo B. Group Creative Director NY
Chris F. Executive Director- North America NY

Client Relationships


Brand Service From To Media Spend
**** ************ digital 2009 present ********
*** ******* ******** ****, ***. Creative 2016 present ********
******** ************, ***. Digital Media Planning unknown present *
*** ******* ***** ********** & ******** ****** Creative, Media Buying, Media Planning 2016 present *

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WinmoEdge

H2 Media Opps: Miami Tourism launches first work from new AOR


Greater Miami Convention & Visitors Bureau has launched its new advertising and destination branding campaign, "Found in Miami." The multi-million dollar campaign will run both domestically and internationally, focusing on Miami's authentic and unique travel experiences. The new work will include national sponsored content storytelling, influencer content, social media, print, digital, outdoor, PR and a consumer activation placed in New York City's Fulton Center transit beginning the first day of summer. 

This comes less than a year after Greater Miami tapped here), making this the WPP shop's first big project for the bureau. Hopefully, sellers have already been securing this new campaign revenue since the agency took over. However, for folks new to the party, be sure you are reaching out now to pick up any potential last minute or supplemental campaign dollars. Plus, 2018 planning should be underway shortly. They usually begin for the following year in June-July. 

While Miami's ad spend will be its highest in the spring and summer, they do run a smaller fall/winter campaign, as well. Center your pitch on ROI engagement strategies for reaching millennial travelers and young families.

Additional Insight

TV Breakdown: According to iSpot, Greater Miami has spent $10,865 on national TV so far this year, down from the $18,307 spent during the same period last year. For all of last year, the bureau spent $108,909 on national TV ads. So far this year, the bureau has only run one ad on the cooking channel during "Emeril's Florida." 

Digital Breakdown: Pathmatics reports that Greater Miami has spent $437,900 on digital display ads so far this year, about 60% of which were placed site direct. The emainder primarily was placed programmatically via DSP channels Drawbridge and Adform DSP.

Top ad destinations include nytimes.com, miaminewstimes.com, answers.com, ebay.com and variety.com. 

In comparison, for all of last year, the bureau spent $1.7 million on display ads, $242,500 of which was spent during the first six months of 2016. The majority of last year's ads were placed site direct on top channels budgettravel.com, miaminewtimes.com and menupages.com. 

Greater Miami Convention & Visitors Bureau 
701 Brickell Avenue
Suite 2700
Miami, FL 33131
(305) 539-3000

Rolando Aedo
​Executive Vice President & Chief Marketing Officer
Direct Dial: (305) 539-3090 
rolando@gmcvb.com

Josie Llado
AVP, Advertising & Digital Marketing
Direct Dial: (305) 539-4286 
josie@gmcvb.com

Madeleine Paredes
AVP, Marketing & Creative Services
Direct: (305) 539-3066
Madeleine@gmcvb.com

Chris Furse
Executive Director, North America - VML
(212) 210-3653
cfurse@vml.com