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VMLY&R | Agency Profile, Contacts, AOR, Client Relationships

Service: interactive specialty

Main Telephone (212) 210-3653
Main Fax (212) 880-7543
Primary Address
Three Columbus Circle
Third Floor
New York, NY 10019

VMLY&R Contacts

Contacts (5/19)
Name Title State
Nick C. Media Director NY
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (212) 210-3653
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three Columbus Circle
Third Floor
New York, NY

Becka W. Group Director, Client Engagement NY
Chris F. Executive Director- North America NY
Melissa S. Associate Channel Director, Media NY
Eric E. Group Director, Client Engagement NY

Client Relationships

Brand Service From To Media Spend
**** ************ digital 2009 present ********
*** ******* ******** ****, ***. Creative 2016 present ********
******** ************, ***. Digital Media Planning unknown present *****
*** ******* ***** ********** & ******** ****** Creative, Media Buying, Media Planning 2016 present *

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Q2-Q4 Media Opps: New Balance launches new campaign

Following their Ace Content. Titled "Fearlessly Independent Since 1906," the campaign includes brand ambassadors Francisco Lindor, Rose Lavelle and Paul digital video and display ads. Also, Bleacher Report, Refinery29 Uninterrupted and Vice are making their own documentary-style films, articles and social video about New Balance athletes.

Historically, Q2-Q4 is New Balance's top advertising period, so keep pushing for deals through the end of the year. Note that NB has been putting an replaced Asics as footwear and apparel sponsor of the NYC Marathon

National TV outlays rose slightly last year. ISpot reports that New Balance spent $348,602 on broadcast ads last year (see show targeting right). 2016's spend was $117,149. 

Meanwhile, digital spending took a tumble. Pathmatics reports a 2017 digital spend of $3.7 million, down $7.1 million from 2016. Top ad destinations were,,, and 

PGR Media has handled New Balance's media since 2011, according to Winmo.