Sales lead: This hire will affect the company's marketing strategy & agency roster.  Sweetwater Sound hired Jeanine Gaffke as CMO, effective April 2023.  Gaffke most recently served as CMO of Halo Investing.  Sweetwater's incumbent CMO, David Stewart, is retiring after 31 years.  Target demographic: Millennials The company will likely: Ramp digital spend back up Diversify ad placement Build out the agency roster Digital and social insights (digital ad spend, e...

Sales lead: This hire will directly impact the company's marketing strategy & could lead to agency appointments.  Young Living (YL) hired Steve Carlile as chief marketing and digital officer in April 2023. Carlile joins from Younique, where he held the same title. He now leads all global marketing initiatives for YL.  Target demographic: Gen-X & millennial women  The company will likely: Maintain a digital-first marketing strategy  Ramp digital spend back up Outsou...

Sales lead: Reach out to this company's DMs for more information as it is currently experiencing DM and agency roster turnover.  Vans selected OMD as its global media AOR in April 2023. This is the company's first global media AOR.  The agency is assembling a bespoke group named Team Vans to handle the account. This replaces incumbent AOR Starcom. We recently told you about the company's recent DM shifts. Target demographic: Gen-Zers & millennials  The company will likel...

Sales lead: Reach out now to offer last-minute campaign ad space.  The New York Times (NYT) recently launched a campaign with the tagline "More of life brought to life."  The campaign includes three spots that will be supported across broadcast, online video, CTV, social media, and digital.  The ads will run through July.  NYT worked with its creative AOR, Droga5, on the campaign.  Recent DM shifts: Mohit Lohia joined as SVP & head of digital advertising in August 2022....

Sales lead: Reach out now to offer ad space & inquire about agency opportunities.  Brightline hired Amy Chen as CMO, effective March 2023. Chen most recently served as marketing VP of Crossover Health.  She is responsible for increasing membership and raising awareness for youth mental health.  Additional recent hires: Simone Nathaniel joined as senior marketing operations manager in February 2023. Nathaniel joins from Fuzzy, where she served as technology marketing...

Sales lead: This hire will likely lead to higher ad spending & agency appointments. 26 North Yachts (26NY) named Allison Reeves-Helfen CMO, effective April 2023. Reeves-Helfen most recently served as marketing & events manager of OneWater Yacht Group. She is responsible for marketing, content, campaigns, events, and influencer/media relations. Target demographic: Affluent individuals looking to buy or sell yachts The company will likely: Continue increasing ad spend ...