May 10, 2023
Sales Lead: Big Y Foods (BYF) recently selected VIA as its AOR. This shift seems to have replaced incumbent AOR The Mars Agency, but we will let you know when we are 100% sure. The company will likely: Launch a new campaign soon Continue increasing spend Seek additional new agency partners Target demographic: Gen-Z and millennials, specifically moms and household DMs in general Additional spending insights: Digital and social insights (digi...
May 10, 2023
Sales lead: This campaign will likely lead to higher ad spending, so reach out to offer ad space. Rebel Creamery (RC) just launched its first-ever major brand campaign. The campaign, which is called "Feel Better Ice Cream," will run across CTV, YouTube, Spotify, mobile, digital, and social media. It will also be supported by influencers and shopper ads. RC worked with its new AOR, TDA Boulder, on the push. We reported the appointment last year. Target demographic: Gen-...
May 10, 2023
Sales Lead: Hyundai recently launched its newest multicultural campaign featuring its all-electric vehicles, the IONIQ 5 and 6. Made by African American marketing AOR Culture Brands, "Choose Yours" rolled out across video, digital, and influencer executions via various broadcast and digital channels. It will also amplify its messaging and vehicle features via various media platforms. The company will likely: Continue trying to reach African American, Hispanic, and other multi...
May 10, 2023
Sales lead: This hire will directly impact the company's marketing strategy & agency roster. Sephora announced Zena Arnold will take over as CMO early this summer. Arnold joins from PepsiCo, where she served as SVP of carbonated soft drinks. Prior to that, she was the chief digital & marketing officer of Kimberly-Clark. Arnold will handle personalization, performance, creative, loyalty, and integrated marketing. Target demographic: Gen-X/millennial women & gift-giving men ...
May 10, 2023
Sales lead: This promotion will affect the company's marketing strategy & may lead to agency hires. Chargebee promoted Guy Marion to CMO, effective April 2023. Marion was the founder and CEO of Brightback, which was acquired by Chargebee in 2022. He was named GM of Chargebee Retention following the acquisition. Target demographic: Businesses that need subscription & recurring revenue management services The company will likely: Return to higher ad spending Experime...
May 10, 2023
Sales lead: The acquisition will affect the brand's marketing strategy & may lead to agency hires. Richer Poorer (RP) was acquired by Francesca's Holding Corp in April 2023. The financial details have not been made public. Francesca's DMs reportedly believe this will help it bolster its product offerings & reach Gen-Z and millennial women more effectively. Target demographic: Female Gen-Z & millennials Now that it is under new leadership, the company will likely: ...
May 10, 2023
Sales lead: This hire will directly impact the company's marketing strategy & agency roster. Canyon Ranch (CR) appointed Leena Utsch as CMO, effective April 2023. Utsch joins from Coravin, where she held the same position. At Coravin, Utsch handled retail, trade, direct-to-consumer, and product marketing. She now is responsible for all of CR's marketing initiatives. Target demographic: Gen-Xers & millennials The company will likely: Diversify ad placement Incre...
May 9, 2023
Sales Lead: Papa Johns (PJ) selected Mark Shambura as its new CMO, effective May 8, 2023 (we will update this lead with Shambura's email once we are able to confirm it) Shambura, most recently the CMO at MOD Pizza, has deep expertise in growing multi-unit restaurants. Now, he will lead PJ's brand, advertising, media activation, field activation, menu strategy, product innovation, and digital customer experience. This will include PJ's owned channels, loyalty program, and aggrega...
May 9, 2023
Sales Lead: MOD Pizza is in need of a new top marketer since its former CMO, Mark Shambura, departed. Shambura became the pizza chain's CMO in December 2018 and now serves (pizza joke, anyone?) in the same role at Papa Johns. Since December 2018, he has transformed MOD's marketing organization and driven growth by scaling product innovation and digital. He also reportedly bolstered brand engagement across advertising, paid, loyalty, field marketing, and social. The compa...
May 9, 2023
Sales Lead: Just months after a major DM shift, TelevisaUnivision has named R&CPMK as its exclusive brand integration placement shop with a one-year contract. The agency's proprietary "UpstreamPOP" brand integration service will match talent, brands, and programming. R&CPMK officially now handles brand integration and product placement. I predicted agency reviews would follow the recent appointment of US consumer and corporate marketing EVP Jennifer Rogers. The company will likely...