Sales lead: Get in touch now to help TMRW Sports prepare to launch TGL in January.  TMRW Sports selected Exverus as its media partner in October 2023. The agency is responsible for digital, traditional, and OOH media. We told you about TMRW hiring Jarrett Dube as CMO in June. TMRW's golf league, TGL, is scheduled to begin in January 2024. Target demographic: Male golf fans The company will likely: Run a launch campaign Start investing in national advertising Buil...

Sales lead: Start reaching out now to offer ad space for the upcoming campaign.  Georgia Aquarium (GA) named Doe-Anderson Advertising its AOR in October 2023. The agency is responsible for strategy, creative, and media. Doe-Anderson's first campaign is scheduled for spring 2024.  This replaces ASO Advertising.  Target demographic: Millennial parents The organization will likely: Ramp ad spend back up Revise creative/media strategy Build out its agency roster ...

Sales lead: Get in touch now to help Toyota promote its new sponsorship deal.  Toyota just entered a four-year deal to become the Official Automotive Partner of the NFL.  The automaker will utilize the NFL's platforms to increase brand awareness & customer loyalty.  Toyota and the NFL will also collaborate on promoting diversity and inclusion.  In other news: Toyota's top marketer, Lisa Materazzo, departed in September 2023. She is now the CMO of Ford.  We will be sur...

Sales lead: Reach out now to offer ad space. Thrivent selected mono as creative AOR in October 2023. The agency is responsible for marketing strategy, design, creative, and production. mono is also tasked with raising brand awareness and helping it reach younger consumers.  Target demographic: Gen-Xers & millennials with a male skew The company will likely: Ramp ad spend back up Launch an ad campaign Make additional agency changes Broadcast insights (TV ad cre...

Sales lead: Reach out if you can help this company build awareness.  Turtle Fur (TF) named Backbone its PR AOR in October 2023.  The agency will handle integrated PR, product launches, and affiliate marketing strategy.  Backbone is also tasked with boosting national brand awareness and sales.  We told you about TF's new marketing DMs in March.  Target demographic: Winter sports enthusiasts The company will likely: Build out aits igency roster Allocate funds toward ...

Sales lead: Start reaching out now to offer ad space for the official launch campaign in January 2024.  Honda is preparing to release its first mass-marketed electric vehicle, the Prologue, which will be available in Q1 2024. The automaker recently launched a push called "Power of Dreams" to start building awareness for the new EV.  It will run through December and is being supported during NFL, NBA, NHL, and college football programming.  The push will also include OOH ads a...

Sales lead: Keep an eye on this company because a new CMO will likely lead to spend & agency shifts.  Superfeet Worldwide lost its CMO, Eric Hayes, in September 2023. Hayes spent almost 10 years leading marketing for Superfeet. We will be sure to update you as soon as a replacement is announced.  We told you about Superfeet rebranding in July.  Target demographic: Gen-Xers & millennials Once it hires a new CMO, the company will likely: Continue increasing digital spe...

Media Sales Lead: Coors Light (CL) recently disclosed that it is focusing on targeting music fans in 2024. This includes an increase in music partnerships. The brand's DMs also announced CL will air a Super Bowl ad in 2024, but it did not include any more details. Plus, the brand is also changing its tagline from "Made to Chill" to "Choose Chill." Key Lead Takeaways: Get in touch with CL's DMs if you can help it target music fans. I predict CL will also seek influencer partnerships with mu...

Sales lead: Reach out to the new CMO for more information.  Appian named Randy Guard CMO, effective September 2023. Guard joins from Spreedly, where he served as chief marketing & product officer. He is responsible for all global marketing duties. Target demographic: Businesses that need process automation software The company will likely: Outsource some marketing duties to agency partners Continue increasing digital spend Try additional ad channels Digital an...

Sales lead: This will affect the brand's marketing strategy & may lead to agency hires.  Saks Off Fifth (SOF) hired Kim Miller as chief marketing and analytics officer in October 2023.  Miller most recently served as CEO of Boutique Brands. Prior to that, she was CMO of Rakuten. She replaces Sara Griffin, who only held the position from June to September.  Target demographic: Millennial women Once it hires a new CMO, the brand will likely: Return to higher ad spendin...